Marketing Manager — Education & Recruitment Campaigns

Alice L. Walton School of Medicine; Bentonville (AR); Vor Ort; USD 65.000 - 90.000; Vollzeit

Zusammenfassung

Alice L. Walton School of Medicine (AWSOM) seeks a Marketing Manager to lead integrated marketing, digital communications, social media, recruitment marketing, and website content strategies.

This on-site role in Bentonville reports to the Director of Marketing and Communications and collaborates with editorial and shared services teams to align with institutional priorities and brand standards. The ideal candidate brings at least five years in marketing, digital communications, and CMS-driven

Qualifikationen

• Bachelor's degree required in Marketing, Communications, PR, Digital Media, Journalism, Business or related field.
• Minimum of five (5) years of marketing, digital communications, social media, or related experience.
• Experience managing social media, digital advertising, and website content strategies; CMS experience is required.

Aufgaben

• Execute integrated marketing campaigns to support student recruitment and awareness.
• Lead social media strategy across LinkedIn, Facebook, Instagram, and emerging platforms.
• Manage website content and collaborate with web teams for SEO, accessibility, and CMS workflows.
• Monitor campaign performance, produce reports, and optimize based on data.
• Coordinate recruitment marketing collateral and events to boost enrollment.

Kenntnisse

Project management

Written communication

Verbal communication

Social media management

Digital advertising

Website content strategy

CMS experience

SEO knowledge

Ausbildung

Bachelor's degree in Marketing/related field

Jobbeschreibung

Alice L. Walton School of Medicine (AWSOM) seeks a Marketing Manager to lead integrated marketing, digital communications, social media, recruitment marketing, and website content strategies.

This on-site role in Bentonville reports to the Director of Marketing and Communications and collaborates with editorial and shared services teams to align with institutional priorities and brand standards. The ideal candidate brings at least five years in marketing, digital communications, and CMS-driven