Marketing Manager, Education & Recruitment Campaigns

Art and Wellness; Bentonville (AR); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Alice L. Walton School of Medicine (AWSOM) seeks a Marketing Manager to lead integrated marketing, digital communications, social media, recruitment marketing, and website content strategies.

You will own AWSOM's marketing ecosystem, drive engagement across channels, and align efforts with institutional priorities and recruitment goals. You will collaborate with the Director, Marketing and Communications, Editorial Manager, and shared services teams to optimize campaigns, measure performance,

Qualifications

• Minimum of five (5) years of progressive experience in marketing, digital communications, social media, website content management, or related field.
• Experience managing social media platforms, digital advertising campaigns, and website content strategies.
• Experience utilizing website analytics and performance reporting tools.

Responsibilities

• Develops and executes integrated marketing campaigns supporting student recruitment, institutional awareness, events, and priorities.
• Coordinates deployment across digital, social media, email, and website channels.
• Manages recruitment marketing initiatives and prospective student engagement campaigns.
• Coordinates updates for recruitment collateral and campaign materials.
• Reviews website content regularly to ensure accuracy and brand alignment.

Skills

Marketing strategy

Digital communications

Social media

Recruitment marketing

Content management

Education

Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Journalism, Business, or related field

Tools

CMS platforms

SEO

Web analytics

Job description

Alice L. Walton School of Medicine (AWSOM) seeks a Marketing Manager to lead integrated marketing, digital communications, social media, recruitment marketing, and website content strategies.

You will own AWSOM's marketing ecosystem, drive engagement across channels, and align efforts with institutional priorities and recruitment goals. You will collaborate with the Director, Marketing and Communications, Editorial Manager, and shared services teams to optimize campaigns, measure performance,