Marketing Manager - Demand Generation B2B

Global Rescue; Dorado (PR); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Bonus and benefits

Job summary

Global Rescue is looking for a Marketing Manager for Demand Generation in Dorado, Puerto Rico. You will focus on B2B lead generation through various channels and manage an Events Specialist to ensure impactful partner events.

The ideal candidate has 3–5 years of marketing experience and a strong understanding of campaign analytics while working collaboratively with marketing and sales teams. This role offers competitive salary and benefits.

Qualifications

• 3–5 years of marketing experience with a focus on B2B demand generation.
• Experience in campaign reporting and analytics.
• Ability to work flexible hours and travel as needed.

Responsibilities

• Drive qualified partner leads into the pipeline through demand generation campaigns.
• Support lead generation with webinars and partner collaborations.
• Define, track, and report on KPIs for partner lead generation.

Skills

B2B demand generation

Campaign reporting and analytics

Excellent communication skills

Project management

Education

BA/BS degree in Marketing or related field

Tools

Microsoft Dynamics

Adobe Creative Suite

Webinar platforms

Job description

Global Rescue is a global membership organization delivering integrated travel risk management services, including medical, security, intelligence and crisis response, to consumers, enterprises and governments. Founded in 2004, the company operates a best‑in‑class model that monitors and responds to threats and emergencies.

Role Overview

The Marketing Manager for Demand Generation drives qualified partner leads into the pipeline, focusing on B2B lead generation across the partner ecosystem. Responsibilities include executing demand generation campaigns, supporting acquisition efforts with webinars, lead nurture communications, partner‑centric collateral, outbound initiatives, and performance reporting. The role also manages an Events Specialist to ensure trade shows and partner events contribute to pipeline growth and reports directly to the Head of Channel Marketing.

Key Responsibilities

• Implement partner acquisition campaigns via digital channels (paid search, display, paid social, retargeting, geotargeting, etc.) in collaboration with the Digital Marketing team.
• Support lead generation through partner collaborations, co‑marketing opportunities, and events.
• Plan and execute webinars to attract, educate, and convert prospective partners.
• Develop and run lead nurture email campaigns tailored to partner segments and funnel stages.
• Assist outbound lead generation efforts, including list development, campaign coordination, and sales alignment.
• Collaborate with design and content teams to create partner acquisition collateral (presentations, one‑pagers, guides, digital assets).
• Ensure consistent messaging and positioning across all lead generation and partner acquisition campaigns.
• Coordinate with sales enablement to ensure campaign materials are used effectively in outreach.
• Manage and mentor the Events Specialist to align events with partner acquisition goals.
• Collaborate cross‑functionally with marketing, sales, and operations to align campaigns with business development priorities.
• Provide onsite staffing support for tradeshows and other events as needed.
• Define, track, and report on KPIs for partner lead generation (volume, quality, conversion, ROI).
• Maintain dashboards and performance reports to track progress and share insights with stakeholders.
• Continuously test, optimize, and refine campaigns based on performance data and market trends.

Qualifications

• BA/BS degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 3–5 years of marketing experience, preferably B2B demand/lead generation focus.
• Experience with marketing segmentation and webinar platforms.
• Strong skills in campaign reporting and analytics.
• Excellent communication, organizational, and project management skills.
• Ability to work flexible hours and travel as needed.
• Attention to detail, customer‑service orientation, and teamwork.
• Ability to thrive in a fast‑paced environment.
• Nice to have: Experience with SharePoint, ClickDimensions or other ESPs, Microsoft Dynamics or other CRM systems, Monday.com, Adobe Creative Suite; experience running webinars and nurture drip campaigns.

Location

Dorado, Puerto Rico (with travel required).

Compensation

Competitive salary based on experience, plus bonus and benefits.