Marketing Director, Demand Generation

Soliant; Atlanta (GA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Collaborative environment

Passionate team

Job summary

Soliant Health is seeking a Marketing Director of Demand Generation to lead a two-person team and drive B2B demand generation for MSP and Enterprise Solutions.

The role focuses on developing integrated campaigns across digital channels, partnering with Sales, and delivering measurable pipeline growth while optimizing ROI and brand awareness.

The successful candidate will collaborate with stakeholders, manage events and content, and leverage analytics to report on performance and impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5–8 years of experience in B2B marketing, demand generation, or digital marketing.
• Experience managing marketing campaigns that drive measurable pipeline growth.
• Experience partnering with Sales in a B2B environment.
• Strong knowledge of digital marketing channels, marketing automation platforms, CRM systems, and campaign analytics.
• Excellent project management, communication, and presentation skills.
• Prior experience leading or mentoring a small marketing team is preferred.

Responsibilities

• Develop B2B demand gen campaigns to boost brand awareness and qualified leads.
• Manage campaigns across email, paid media, social, content, webinars, events.
• Support lead nurturing and partner with Sales to improve quality and conversions.
• Monitor and optimize campaigns to maximize ROI.
• Lead and coach a two-person marketing team.
• Align marketing with Sales and business development priorities.
• Track pipeline metrics and report progress in reviews.
• Collaborate with cross-functional partners to support initiatives.
• Manage multiple projects with deadlines and budgets.

Skills

Demand generation

Digital marketing

B2B marketing

Team leadership

Campaign analytics

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Marketing automation platforms

CRM systems

Job description

The Marketing Director of Demand Generation is responsible for developing and executing integrated B2B marketing programs that generate qualified leads, increase brand awareness, and support sales pipeline growth for our Managed Service Provider (MSP) and Enterprise Solutions.

This role will lead a team of two marketing professionals and collaborate with internal stakeholders to execute marketing strategies that drive measurable business results.

Key Responsibilities

Demand Generation & Digital Marketing

• Develop and execute B2B demand generation campaigns that increase brand awareness, generate qualified leads, and support revenue growth.
• Manage integrated demand generation campaigns across digital channels, including email marketing, paid media, social media, content marketing, webinars and events.
• Support lead nurturing initiatives and collaborate with Sales to improve lead quality and conversion rates.
• Monitor campaign performance and optimize programs to maximize return on investment.

Marketing Campaigns & Content

• Execute evergreen digital marketing strategies focused on client acquisition and engagement.
• Oversee the development of marketing content, sales collateral, blogs, digital assets, and promotional materials that support business development efforts.
• Partner with internal subject matter experts to develop compelling messaging for target audiences.
• Manage social media strategies and digital advertising campaigns that strengthen brand awareness and generate demand.
• Partner closely with the Sales organization to align marketing campaigns with business development priorities.
• Participate in regular pipeline and campaign review meetings to identify opportunities for optimization.
• Collaborate with Sales to support lead management, campaign follow-up, and marketing initiatives that improve pipeline performance.

Events & Communications

• Support the planning and execution of trade shows, conferences, webinars, and other marketing events.
• Coordinate pre-event and post-event marketing campaigns to maximize lead generation opportunities.
• Develop presentations and marketing materials for internal meetings, client event presentations, and business development initiatives.

Analytics & Reporting

• Track and report on campaign performance, lead generation metrics, and marketing KPIs.
• Use marketing dashboards and CRM data to identify trends, recommend improvements, and optimize campaign performance.
• Lead, coach, and develop a team of two marketing professionals, fostering collaboration, accountability, and continuous improvement.
• Work cross-functionally with Sales, Operations, Account Management and other business partners to support marketing initiatives.
• Manage multiple projects simultaneously while ensuring deadlines, budgets, and business objectives are met.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5–8 years of experience in B2B marketing, demand generation, digital marketing, or lead generation.
• Previous experience managing marketing campaigns that drive measurable pipeline growth.
• Experience partnering with Sales teams in a B2B environment.
• Strong knowledge of digital marketing channels, marketing automation platforms, CRM systems, and campaign analytics.
• Excellent project management, communication, and presentation skills.
• Prior experience leading or mentoring a small marketing team is preferred.

Why Join Us?

• Competitive salary and benefits package.
• Opportunity to make a significant impact on a growing organization.
• Work in a collaborative, innovative environment with a passionate team.
• Be part of an industry-leading company that values creativity and results.

About Soliant Health:

Soliant Health is a leader in connecting specialized healthcare and education professionals to career opportunities across the country. Our mission is to support healthcare providers and organizations by delivering exceptional staffing solutions that make a difference in patient care.

Join us and contribute to a growing organization that values innovation, collaboration, and impact.

Soliant Health is an equal-opportunity employer and welcomes applications from all qualified individuals.

We celebrate diversity and are committed to creating an inclusive environment for all employees.