Marketing Manager, Demand Generation

MatrixCare; United States; Remote; USD 100,000 - 125,000; Full time

Job summary

MatrixCare is seeking a Demand Generation Marketing Manager to craft multi-channel campaigns that reach the right audiences, spark interest, and fuel the sales pipeline. You will balance strategic planning with hands-on execution across email, web, paid media, and events, driving qualified leads and revenue growth.

You will collaborate with sales to refine target accounts, nurture journeys, and optimize conversions from awareness to engagement.

Qualifications

• 5-7 years of demand generation in B2B, SaaS, or healthcare tech.
• Hands-on planning, launching, optimizing multi-channel campaigns.
• Understand B2B buyer journey, lead management, funnel metrics, revenue contribution.
• Experience with marketing automation and CRM platforms such as Marketo and Salesforce.

Responsibilities

• Plan and execute integrated demand generation campaigns across email, paid media, web, content, events, and other channels to engage target audiences and generate qualified leads.
• Partner with marketing and sales to define target audiences and deliver relevant campaigns throughout the buyer journey.
• Develop and optimize landing pages, email nurture programs, CTAs, and conversion paths to move prospects to sales engagement.
• Monitor campaign performance, analyze results, and use insights to improve engagement and pipeline.
• Collaborate with sales to align on lead quality, follow-up, and funnel performance.
• Manage campaign budgets, coordinate paid media, and test messaging to improve performance.
• Support trade shows and events with pre- and post-event campaigns and follow-ups to generate pipeline.
• Partner with content, product marketing, and creative teams to align on business priorities into campaigns.
• Bring new ideas and stay curious about trends to improve campaign outcomes.

Skills

Marketo

Salesforce

Nurture Programs

Multi-Channel Campaigns

Project Management

Time Management

Campaign Analytics

Email Marketing

Landing Page Optimization

Demand Generation

Marketing Automation Platforms

Lead Management

Integrated Campaign Design

Collaboration Skills

Communication Skills

B2B Buyer Journey

Sponsored Content

CRM Platforms

Tools

CRM Platforms

Job description

About MatrixCare

MatrixCare, a Frazier Healthcare Partners portfolio company, is a cloud-based EHR software provider serving more than 15,000 providers across skilled nursing, senior living, life plan communities, home health, and hospice. MatrixCare is a multi-year Best in KLAS winner and one of the largest technology platforms serving the post-acute and long-term care continuum.

Highlights

• Location Remote, US
• Start Date Immediately
• Work Location Allows Remote Work

Skills

• Marketo
• Hands-On Execution
• Nurture Programs Development
• Multi-Channel Campaigns
• Project Management Skills
• Curious Mindset
• Proactive Mindset
• Team Alignment
• Salesforce
• Time Management
• Landing Page Optimization
• Funnel Metrics
• Sponsored Content Optimization
• Email Marketing
• Strategic Thinking
• Integrated Campaign Design
• Campaign Analytics
• Collaboration Skills
• Communication Skills
• Lead Management
• Crm Platforms
• Demand Generation
• Marketing Automation Platforms
• B2b Buyer Journey

Description

About MatrixCare

MatrixCare, a Frazier Healthcare Partners portfolio company, is a cloud-based EHR software provider serving more than 15,000 providers across skilled nursing, senior living, life plan communities, home health, and hospice. MatrixCare is a multi-year Best in KLAS winner and one of the largest technology platforms serving the post-acute and long-term care continuum.

About The Role

At MatrixCare, we are looking for a Demand Generation Marketing Manager who can turn that story into campaigns that reach the right audiences, spark interest, and drive pipeline.

We need a demand gen marketer who can balance strategy with execution - someone who understands how to connect the dots between audience, message, channel, and conversion. One day you might be building a multi-channel campaign to generate qualified leads; the next, you’re optimizing sponsored content, refining nurture journeys, or partnering with sales to turn engagement into opportunity.

If you love connecting creativity with data, know how to turn insights into action, and get excited about marketing that moves the business forward, we want to meet you.

What You'll Do

• Build campaigns that convert: Plan and execute integrated demand generation campaigns across email, paid media, web, content, events, and other channels to engage target audiences and generate qualified leads.
• Reach the right audience: Partner with marketing and sales to define target audiences, support account-based marketing efforts, and deliver relevant campaigns throughout the buyer journey.
• Turn interest into action: Develop and optimize landing pages, email nurture programs, calls to action, and conversion paths that move prospects from awareness to sales engagement.
• Make data work harder: Monitor campaign performance, analyze results, and use insights to improve engagement, conversion rates, lead quality, and pipeline contribution.
• Connect marketing to revenue: Collaborate with sales to align on lead quality, campaign follow-up, funnel performance, and opportunities to improve pipeline generation.
• Get the most from every channel: Manage campaign budgets, coordinate paid media efforts, and continuously test messaging, creative, targeting, and tactics to improve performance.
• Make events count: Support trade show and event marketing by developing pre- and post-event campaigns, coordinating promotional tactics, driving attendee engagement, and creating follow-up programs that turn event conversations into qualified leads and pipeline.
• Bring people together: Partner with content, product marketing, creative, sales, and other teams to turn business priorities into cohesive, effective campaigns.
• Keep looking for better ways: Bring new ideas to the table, stay curious about emerging tactics and trends, and proactively identify opportunities to improve campaign performance and marketing impact.

What You'll Bring

• 5-7 years of demand generation through integrated campaign design, ideally in B2B, SaaS, healthcare technology, or a related environment.
• Hands-on experience planning, launching, and optimizing multi-channel campaigns that support lead generation and pipeline growth.
• A solid understanding of the B2B buyer journey, lead management, funnel metrics, and how marketing contributes to revenue.
• Experience with marketing automation and CRM platforms such as Marketo, and Salesforce.
• Familiarity with sponsored content, email marketing, landing page optimization, nurture programs, and campaign analytics.
• The ability to translate campaign data into actionable insights and use testing and optimization to improve results.
• Strong project management and collaboration skills, with the ability to manage multiple campaigns, priorities, and deadlines.
• A balance of strategic thinking and hands-on execution – you can develop a plan and roll up your sleeves to make it happen.
• A proactive, curious mindset and a genuine interest in understanding what motivates buyers and drives business growth.
• Ability to travel up to 25% for trade shows and meetings.

What Success Looks Like

• Generate qualified pipeline: Deliver integrated, multi-channel campaigns that engage the right audiences and turn interest into sales-ready opportunities.
• Improve conversion and marketing impact: Use campaign insights and ongoing testing to strengthen lead quality, optimize nurture journeys, and make the most of campaign budgets.
• Create strong alignment across teams: Connect marketing and sales through shared priorities, clear lead handoffs, and coordinated follow-up that moves prospects through the funnel.
• Turn strategy into consistent execution: Deliver cohesive campaigns on time, balance competing priorities, and bring forward new ideas that support business growth.

Why Join MatrixCare?

At MatrixCare, we are committed to fostering a culture where teammates can grow their careers and make an impact on the healthcare industry. We offer opportunities to contribute to innovative solutions that help improve care delivery, while benefiting from a flexible and supportive work environment. Our teammate value proposition includes comprehensive health and wellness benefits, professional development opportunities, and a collaborative culture built on trust, innovation, and teamwork. By joining MatrixCare, you'll be part of a purpose-driven organization dedicated to advancing healthcare technology and creating an exceptional experience for both teammates and customers.

• Role based in the United States.
• Work arrangements and location expectations will be confirmed as part of the recruitment process.

Equal Employment Opportunity / Legal Statements

MatrixCare is committed to fostering a diverse and inclusive workplace where every individual is treated with respect and dignity. MatrixCare is an Equal Opportunity Employer. Employment decisions are based on qualifications, merit, business needs, and performance, without regard to race, color, religion, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender identity or expression, national origin, age, disability, veteran or military status, genetic information, or any other characteristic protected by applicable law. MatrixCare provides reasonable accommodations to qualified applicants and employees as required by applicable law, including throughout the recruitment and employment process.

Compensation & Benefits

We are shaping the future at MatrixCare, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. This position qualifies for a comprehensive benefits package and individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. At MatrixCare it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this position is: $100,000-125,000