Demand Generation Manager

Carrum Health; United States; Remote; USD 113,000 - 138,000; Full time

Benefits offered by this job

Stock options

Remote-first

Flexible PTO

Paid holidays

Health insurance

401K

Job summary

Carrum Health, Inc. is seeking a Demand Generation Manager to turn our audience into pipeline. You will own nurture, scoring, and conversion programs that move employers, consultants, and health plans from first interest to a sales conversation.

Reporting to the VP of B2B Marketing, you will execute demand gen end-to-end in Marketo and Salesforce, collaborating with Sales to close opportunities. This is a high-ownership, data-driven role in a remote-first US team.

Qualifications

• 5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing operations experience.
• Healthcare, benefits, or high-growth tech familiarity preferred.
• Strong writing and communication skills for internal and external briefs.

Responsibilities

• Own the strategy and execution of email nurture programs and multi-channel campaigns that move contacts from awareness to sales-ready conversations.
• Build, test, and manage campaigns in Marketo and Salesforce, including emails, nurture tracks, and triggered programs.
• Own lead scoring, routing, and the handoff between Marketing and Sales; keep SLAs clear and measured.
• Create audience segments by buyer type, account, and engagement to tailor programs.
• Partner with Sales to prioritise accounts and align follow-up with campaign activity.
• Run structured tests on messaging, offers, cadence, and channels; apply learnings.

Skills

B2B demand gen

Lifecycle marketing

Marketing operations

Marketo

Salesforce

Funnel analytics

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketo

Salesforce

Asana

Google Workspace

Microsoft 365

Zoom Webinars

Job description

At Carrum Health, we have built a unique marketplace for specialty care with unparalleled patient experience Since 2014, we have been rewiring a fundamentally broken healthcare system. By connecting large employers directly with the nation's top-tier providers, our platform replaces a flawed fee-for-service model with one that actually works. If you are passionate about solving complex economic problems, driving systemic change in our healthcare system, and thriving in a people-first culture, we want you on our team. As a high-growth health tech company, we are seeking high-performing, exceptional talent to scale our platform and ensure that anyone in the country facing a specialty procedure has access to the life-changing Carrum benefit.

Our Marketplace Creates Massive Value For All Stakeholders

• For Employers (Demand): Predictable, transparent pricing that slashes specialty care costs by up to 45% and eliminates waste
• For Providers (Supply): Ability to gain market share while reducing administrative burden, empowering top-tier doctors to focus completely on delivering optimal care.
• For Members (Users): A life-changing benefit with dedicated concierges, VIP access to the nation's best specialists, and little-to-no out-of-pocket costs.

The salary range for this role is $125,000 depending on geography and level of experience, plus equity and an annual bonus.

We are looking for a Demand Generation Manager to turn the audience Carrum has already built into pipeline. You will play a critical role in our success by owning the nurture, scoring, and conversion programs that move employers, benefits consultants and brokers, and health plans from first interest to a sales conversation.

Reporting to the VP of B2B Marketing, you will own demand generation execution end to end in Marketo and Salesforce, work hand in hand with Sales to convert open opportunities, and show with data what is working. This is a high-ownership, execution-focused role for someone who is as comfortable building a nurture track as they are reading a funnel report.

You're Excited About This Opportunity Because You Will...

• Own the strategy and execution of email nurture programs and multi-channel campaigns that move contacts from awareness to a sales-ready conversation, with a focus on converting open pipeline and re-engaging stalled opportunities.
• Build, test, and manage campaigns in Marketo and Salesforce, including email sends, nurture tracks, and triggered programs tied to events, webinars, and content.
• Own lead scoring, routing, and the handoff between Marketing and Sales, and keep service-level expectations clear and measured.
• Build audience segments by buyer type, account, and engagement so every program speaks to the right employer, consultant, or health plan contact.
• Partner with Sales and Sales Enablement to prioritise accounts, align follow-up to campaign activity, and close the loop on lead quality.
• Run structured tests on messaging, offers, cadence, and channels, and apply what you learn.
• Deliver weekly and monthly reporting on funnel conversion, campaign performance, and pipeline influence, and benchmark results quarterly for marketing leadership.
• Manage third-party partners that support demand generation, such as content syndication and data providers, and hold them to clear performance standards.
• Keep the database healthy through de-duplication, enrichment, and list hygiene.

We're Excited About You Because.

• You bring a strong background in B2B demand generation, lifecycle marketing, or marketing operations, with a track record of owning a workstream and tying campaigns to pipeline and revenue.

We Hope To See From You

• 5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing operations experience, healthcare, benefits, or high-growth technology companies preferred.
• Strong skills in Marketo (building programs, scoring models, and lead flows) and Salesforce (campaigns and lead, contact, and opportunity objects).
• Experience tying campaign activity to pipeline, with comfort in funnel analytics and reporting.
• Experience partnering with Sales and other functions on shared goals, and a collaborative approach to working with Marketing Operations, Events, Content, and Sales Enablement.
• Familiarity with Zoom Webinars, Asana or similar project management tools, and Google Workspace or Microsoft 365.
• Strong writing skills for both internal briefing and external marketing.
• An entrepreneurial and resourceful mindset: we need people who can find creative ways to make a big impact quickly and without much direction.
• Experience handling deadlines, keeping many balls in the air, and prioritising work in a fast-paced, dynamic environment.
• A bachelor's degree in Marketing, Communications, Business, or a related field.

Why you'll love working with us.

• We're a hard-working, humble, and compassionate group motivated to solve the hard problems in healthcare today. You'll work with talented, experienced co-workers from companies like Booz & Company, Teladoc, Hinge Health, Accolade, Angi, and Optum.
• We champion a collaborative environment where team members can be autonomous, receive support and healthy feedback, and bring their authentic selves to work.
• We carve out time to celebrate our successes and have fun. We're a remote-first company with employees all over the United States. We offer holistic employee support with flexible working hours, generous time off, paid parental leave, opportunities to connect virtually and in-person, and more.
• We embrace our team's diversity of thought, experience, and interests and know that doing so makes us stronger as a company. Carrum has an active employee-led Diversity, Equity, Inclusion, and Justice (DEIJ) committee alongside several employee resource groups (ERGs) that support parents, women, and various underrepresented groups.
• You’ll feel proud that the work you do each day directly impacts people’s lives in big and meaningful ways.
• Carrum is remote-first, but we believe the best work often happens in person. This role may include occasional travel for team offsites, client events, or company gatherings.

Other Benefits

• Stock option plan and performance bonus for eligible employees
• Flexible schedules and remote work
• Chicago and San Francisco offices available as an option
• Flexible PTO, within reason
• Summer Fridays (sign off @ 1pm local time)
• 15+ paid holidays, including Juneteenth, World Mental Health Day, and Carrum Health Day
• Annual holiday shutdown in December
• Paid parental leave
• Health, vision, and dental insurance
• Employee Assistance Programs (EAP)
• 401K retirement plan

About Carrum

Carrum Health’s mission is to change how we pay for and deliver specialty care. We offer self-insured employers and plan sponsors a value-based specialty care platform that connects their members with a rigorously vetted network of specialty care providers. Carrum’s transparent, all-inclusive bundled pricing, award-winning technology, and dedicated care navigation team help lower costs for both members and employers while delivering a superior member experience. Carrum is independently validated to reduce unnecessary procedures by as much as 30%, lower readmissions by 80%, and save employers up to 45% per episode of surgical care. Learn more at carrumhealth.com. Since launching in 2014, we’ve partnered with top-quality providers across the nation including Cleveland Clinic, Johns Hopkins, Mayo Clinic, Stanford Health Care, and a growing network of 1,400+ COEs. We serve hundreds of self-insured employers including Fortune 50 companies, such as United Airlines, US Foods, and Prudential, and public sector clients such as the States of Maine, Nevada, Tennessee, and Self-Insured Schools of California. The impact of our platform has been validated by a landmark RAND Corporation study, honoured with prestigious awards from institutions like Harvard Business School & Harvard Medical School, and featured as a Harvard Business School case study. As a recognised digital health leader, Carrum is frequently covered by national media, including Bloomberg, Fast Company, Fierce Healthcare, Fortune, Los Angeles Times, Reuters, TechCrunch, and U.S News & World Report. Backed by $96M from top-tier investors including OMERS, Tiger Global Management, Revelation Partners and Wildcat Ventures, we’re only scratching the surface of our opportunity. Come join us. Carrum Health is an equal opportunity employer and encourages all applicants from every background and life experience.

A Note on Recruitment Safety

To protect yourself against recruitment fraud, please note that Carrum Health will only communicate via an @carrumhealth.com email address. We do not conduct interviews via text or messaging apps, nor do we ever request financial information or fees during the hiring process. All authentic job openings are posted at carrumhealth.com/careers. If you are unsure about the legitimacy of a communication, please verify it via [e-mail].