Senior Marketing Manager, Demand Generation

Paytient; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

$4,400 annual HSA contribution

Five weeks of annual PTO

Employer paid short‑term and long‑term disability

401(k) plan access with a 4% employer match

Job summary

A healthcare technology company is seeking a Senior Marketing Manager, Demand Generation to develop and execute strategies that drive revenue growth. The ideal candidate has over 7 years of B2B marketing experience, specifically in demand generation. You will manage multi-channel campaigns and optimize resources for maximum impact. This position offers competitive benefits and the opportunity to work in a mission-driven environment focused on improving healthcare access.

Qualifications

• 7+ years of progressive B2B marketing experience.
• Strong track record of revenue growth through demand generation.
• Ability to create audience-focused messaging.

Responsibilities

• Lead demand generation strategy to meet business goals.
• Manage marketing campaigns across multiple channels.
• Oversee the demand generation budget for maximum impact.

Skills

B2B marketing

Digital marketing

Campaign optimization

Analytical mindset

Marketing automation

Tools

Google Ads

LinkedIn Ads

Job description

Senior Marketing Manager, Demand Generation

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About Paytient
We're on a mission to help people better access and afford care. Paytient partners with thoughtful employers and health plans to ensure that every plan member can readily access and afford care. Founded in 2018, Paytient is part of nearly 6,000 employer health plans, creating certainty for people to access and afford care. We're looking for passionate builders to create a future where access to care is easier and more affordable.

About The Role
We're seeking a self‑starter who loves building capabilities that accelerate marketing‑driven pipeline and revenue growth for rapidly growing early‑stage companies. You will lead cross‑functional campaign planning and delivery as an individual contributor, managing multiple channels and ensuring detail‑oriented execution. Your strategies will help Paytient stand out in a highly fragmented market. If you thrive in high‑octane companies delivering meaningful solutions, we’d love to hear from you.

What You’ll Do

Demand Generation Strategy

• Design and implement an end‑to‑end demand generation strategy that directly and demonstrably delivers on business goals and objectives
• Leverage and integrate multi‑channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
• Develop buyer personas and craft simple, disruptive messaging that resonates throughout the buyer journey
• Collaborate with sales, partner team and leadership to align campaigns with go‑to‑market strategies
• Refine strategies based on data‑driven insights, ensuring consistent optimization of resources and ROI

Campaign Management & Execution

• Define, monitor, and manage critical metrics that ensure we exceed our committed pipeline and revenue goals
• Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
• Partner with creative team to produce bold, on‑brand messaging and assets that highlight Paytient in a fragmented marketplace
• Implement A/B testing frameworks and make real‑time adjustments to continually improve lead quality and ROI
• Identify and apply AI and advanced automation tools to improve productivity and campaign performance

Resource & Budget Management

• Manage the demand generation budget, focusing on growth, efficiency and creativity to maximize impact with limited resources
• Coordinate with external vendors, freelancers or agencies to extend capacity as business needs dictate

What You’ll Bring

• 7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing, ideally in a high‑growth startup environment
• Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus
• Ability to think big‑picture (strategy, market, positioning) while also being a hands‑on builder and optimizer of campaigns that deliver measurable results
• A talent for creating powerful, audience‑focused messaging that turns complexity into clarity and compels action
• Strong and innate analytical mindset, challenging and using insights to drive better results
• Agility, resourcefulness and comfort working in a fast‑paced, resource‑constrained environment
• Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (Google Ads, LinkedIn Ads) and working with AI to accelerate time‑to‑market

Why You’ll Love Working at Paytient

We believe health‑care access should never be a source of stress or hardship—and we’re building tools to make that belief a reality. Join a mission‑driven team with competitive benefits, flexible work, and a culture rooted in trust, autonomy, and impact.

Benefits We Offer

• Medical, dental and vision insurance
• $4,400 annual HSA contribution
• Paytient Health Payment Account (HPA)
• Monthly lifestyle spending stipend
• Five weeks of annual PTO
• Week‑long fully paid “summer break” for all employees
• Ten weeks of bonding leave for new parents
• Two weeks of caregiver leave
• Employer paid short‑term and long‑term disability
• 401(k) plan access with a 4% employer match
• Stock options in Paytient
• …and more

Paytient is an equal‑opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

⚠️ Important Notice ⚠️ Please note that all official Paytient recruiting emails come from @paytient.com. If you receive emails from any domain other than @paytient.com, do not respond and report it to us immediately.