Marketing Manager - Dealer Programs

Crown Equipment Corporation; New Bremen (OH); On-site; USD 80,000 - 115,000; Full time

Benefits offered by this job

Health/Dental/Vision plan

Paid Time Off

Job summary

Crown Equipment Corporation, a leading global lift truck manufacturer, seeks a Dealer Marketing Manager to shape our marketing across a nationwide dealer network and align campaigns with business goals. This on-site role in New Bremen, OH requires leading cross-functional teams and delivering measurable results.

You will design and implement dealer-focused marketing programs, manage budgets, and drive compatibility with branding standards while collaborating with Marketing, Sales, Product

Qualifications

• Bachelor’s degree in Marketing or Communications with 5+ years of experience in marketing, dealer marketing, or related fields.
• Strong written, verbal, and presentation communication skills.
• Excellent organizational skills and attention to detail.
• Proven ability to build relationships and collaborate in a fast-paced environment.
• Experience leading cross-functional projects and aligning initiatives with business goals.
• Strong analytical skills and ability to measure program effectiveness and ROI.
• Experience managing budgets and optimizing marketing investments.
• Advanced proficiency with Word, Excel, and PowerPoint.

Responsibilities

• Develop, implement, and measure dealer marketing strategies that generate qualified sales leads and support growth.
• Create integrated campaigns targeting key customer segments via multiple channels.
• Coordinate with Marketing, Marketing Operations & Technology, Product Management, and Sales leadership to align initiatives with objectives.
• Collaborate with dealer personnel nationwide to develop impactful programs.
• Ensure dealer-facing materials reflect branding, messaging, and co-marketing standards.
• Lead development and optimization of dealer landing pages and digital assets.
• Develop and deploy a Global Dealer Marketing Strategy with international stakeholders.
• Lead projects from concept to execution, ensuring on-time delivery and budget adherence.
• Track, analyze, and report on performance using key metrics and insights.

Skills

Marketing Strategy

Channel Marketing

Stakeholder Management

Analytics

Presentation Skills

Cross-functional Leadership

Budget Management

Microsoft Office

Education

Bachelor's in Marketing

Tools

Microsoft Office

Job description

Crown Equipment Corporation is a leading innovator in world‑class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Dealer Marketing Manager

Develop and execute marketing strategies that empower a nationwide dealer network and help shape the future of a global brand. We are looking for a strategic marketer who enjoys building impactful programs, leading cross‑functional initiatives, and translating strategy into measurable results.

What You’ll Do

As the Dealer Marketing Manager, you will serve as a key liaison between Marketing, Sales, Product Management and our dealer network. Your work will directly influence how our brand is represented in the marketplace and how our dealers engage with customers.

Key responsibilities include:

• Develop, implement, and measure comprehensive dealer marketing strategies that generate qualified sales leads and support business growth.
• Create integrated marketing campaigns targeting key customer segments through a variety of channels.
• Partner with Marketing, Marketing Operations & Technology, Product Management, and Sales leadership to align marketing initiatives with business objectives.
• Collaborate with dealer personnel across the U.S. to develop and execute impactful marketing programs.
• Ensure dealer‑facing digital and traditional marketing materials reflect established branding, messaging, and co‑marketing standards.
• Lead the development, maintenance, and optimization of dealer landing pages.
• Champion the development and deployment of a Global Dealer Marketing Strategy.
• Work with international stakeholders to establish marketing standards, co‑branding requirements, messaging guidelines, and dealer compliance expectations.
• Lead dealer marketing projects from concept through execution, ensuring delivery on time and within budget.
• Track, analyze, and report on program performance using key marketing metrics and insights.

Qualifications

• Bachelor’s degree in Marketing or Communications along with at least 5 years of experience in marketing, communications, dealer marketing, channel marketing, or related disciplines.
• Exceptional written, verbal, and presentation communication skills.
• Strong organizational skills with outstanding attention to detail.
• Proven ability to build relationships and collaborate effectively in a fast‑paced, team‑oriented environment.
• Demonstrated expertise in marketing strategy development and aligning marketing initiatives with business goals.
• Experience leading cross‑functional projects and influencing stakeholders at multiple levels.
• Strong analytical skills with the ability to measure program effectiveness and communicate results.
• Experience managing budgets and optimizing marketing investments.
• Advanced proficiency with Microsoft Word, Excel, and PowerPoint.
• Ability to manage multiple priorities, work under tight deadlines, and consistently deliver high‑quality results.
• Extensive travel.

Why Join Us?

This is an exciting opportunity to make a meaningful impact on a growing dealer network while helping guide the marketing direction of a global organization. You'll work with talented professionals across multiple disciplines, lead high‑visibility initiatives, and play a critical role in shaping the customer experience from strategy through execution.

This is an on‑site position at our New Bremen, OH location.

Work Authorization

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Compensation and Benefits

Crown offers an excellent wage and benefits package for full‑time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities

Apply today and help us strengthen the connection between our brand, our dealers, and our customers.