Marketing Manager

NRECA; Arlington (VA); On-site; USD 70,000 - 90,000; Full time

Job summary

NRECA is seeking a Marketing Manager who will develop and execute marketing strategies to enhance product engagement and awareness. The ideal candidate will have over 5 years of experience in marketing at mid to large organizations.

This role involves managing integrated campaigns across digital, social, and print channels while analyzing performance metrics for future optimization. Preferred experience includes product, event, or education marketing, particularly within a trade association.

Qualifications

• 5 or more years of marketing experience in a mid to large sized organization.
• Experience developing and executing integrated marketing campaigns across multiple channels.
• Experience in product marketing, event marketing or education marketing preferred.

Responsibilities

• Develops and executes marketing plans for assigned products.
• Creates and manages integrated campaigns across various channels.
• Analyzes campaign performance metrics and optimizes future campaigns.

Skills

Marketing experience

Integrated marketing campaigns

Audience segmentation

Product marketing

Analytics

Job description

NRECA's Marketing Manager is responsible for developing and executing product marketing strategies that drive awareness, engagement, and utilization of the organization’s offerings.

Responsibilities

• Develops and executes marketing plans for assigned products, services and programs, ensuring alignment with organizational goals and broader marketing objectives.
• Supports product marketing efforts by helping define value propositions, messaging frameworks and positioning that clearly communicate member benefits and differentiate offerings in the marketplace.
• Creates and manages integrated campaigns across email, digital, social, print and other channels to drive awareness, engagement and utilization.
• Produces clear, compelling content, including email copy, social media posts, web content, promotional materials, and event‑related collateral and signage, leveraging AI tools to enhance email content, landing page copy and other messaging.
• Assesses and synthesizes stakeholder requests to determine strategic relevance, audience fit and alignment with established campaign goals; provides recommendations and redirects requests when needed to maintain campaign scope and uphold established marketing agreements.
• Collaborates with internal stakeholders as a strategic partner, helping clarify goals, ensuring campaigns support product and program objectives and guiding teams toward the most effective marketing tactics.
• Collaborates with internal partners (creative services, communications, marketing ops, etc.) to execute campaigns, refine messaging and ensure brand consistency.
• Applies audience segmentation strategies to tailor messaging, value propositions and channel approaches for maximum relevance and impact.
• Analyzes campaign performance metrics (web traffic, email engagement, participation rates, conversion data) and uses insights to optimize future campaigns and inform product or service enhancements.

Qualifications

• 5 or more years of marketing experience in a mid to large sized organization
• Experience developing and executing integrated marketing campaigns across multiple channels
• Experience applying audience segmentation and analytics to improve marketing performance
• Experience in product marketing, event marketing or education marketing (preferred)
• Experience working in a trade association (preferred)

Essential Physical Requirements

The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. NRECA is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. NRECA will not discriminate against employees or applicants based on pay inquiries.

Other Legal Information

As a Federal Contractor, NRECA is required to participate in the E-Verify Program to confirm eligibility to work in the United States.