Marketing Manager

Duck River Electric Membership Corporation; Arlington (VA); On-site; USD 101,000 - 124,000; Full time

Job summary

NRECA in Arlington, VA is seeking a Marketing Manager to lead integrated marketing campaigns that drive product adoption, member engagement and revenue growth across our programmes and services.

You will blend audience insights, data analytics and AI-assisted content to design campaigns that deliver measurable results and elevate our go-to-market storytelling. This is a hybrid role with collaboration across teams and leadership visibility.

Qualifications

• 5+ years of experience in marketing, ideally within a complex, matrixed organisation.
• Proven ability to develop and execute integrated, multichannel campaigns that drive measurable outcomes.
• Strong experience using data, audience segmentation and analytics to inform strategy and optimise performance.
• A strategic mindset with the ability to connect marketing efforts to business impact and growth.
• Exceptional communication skills with a talent for translating ideas into compelling, actionable messaging.

Responsibilities

• Lead integrated marketing strategies that align to business goals and drive awareness, engagement, utilisation and revenue growth across key products and programmes.
• Translate complex offerings into clear, compelling value propositions and messaging frameworks that resonate with diverse member audiences and differentiate in the marketplace.
• Concept and deliver end-to-end campaigns across digital, email, social, web and event channels—optimising the right mix to reach and convert target audiences.
• Use audience segmentation, campaign performance metrics and insights to continuously refine strategies and improve results.
• Utilise AI tools and marketing technologies to enhance content creation, streamline workflows and increase campaign effectiveness.
• Collaborate closely with cross-functional stakeholders and senior leaders to define goals, assess opportunities, prioritise initiatives and deliver marketing solutions that drive impact.
• Evaluate incoming requests through a strategic lens—ensuring alignment, guiding stakeholders towards the most effective approach and protecting campaign integrity.
• Partner with creative, communications and marketing operations teams to ensure cohesive execution, strong brand alignment and high-quality deliverables.

Skills

Multichannel marketing

Strategic thinking

Data analysis

Communication

Campaign management

Tools

AI tools

Job description

Job Description

At NRECA, we power more than just communities--we power progress. As the national trade association representing over 900 consumer‑owned electric cooperatives, we play a vital role in shaping the future of energy across the country. Our employees are united by a shared mission, a collaborative and inclusive culture, and a commitment to innovation and service excellence. Recognized as a best place to work, NRECA fosters an environment where ideas are valued, impact is visible and careers can thrive.

The Opportunity

We're looking for a strategic, data‑driven and growth‑oriented Marketing Manager to join our high‑performing Marketing team—a central, highly visible function that partners across the organization and with executive leadership to shape the narrative of electric cooperatives nationwide.

You will be a trusted strategic partner responsible for developing and leading integrated marketing campaigns that directly influence product adoption, member engagement and revenue growth across NRECA's suite of programmes, services and educational offerings.

You’ll bring a modern marketer’s mindset—combining audience insights, data analytics and emerging tools like AI‑assisted content development—to design campaigns that drive measurable results. Along the way, you’ll help elevate how we go to market, telling compelling stories that demonstrate the value of NRECA membership and the impact of electric cooperatives.

What You'll Do

• Lead Strategic Marketing Initiatives Develop and execute integrated marketing strategies that align to business goals and drive awareness, engagement, utilisation and revenue growth across key products and programmes.
• Own Product and Value Storytelling Translate complex offerings into clear, compelling value propositions and messaging frameworks that resonate with diverse member audiences and differentiate in the marketplace.
• Drive Multi‑Channel Campaigns Concept and deliver end‑to‑end campaigns across digital, email, social, web and event channels—optimising the right mix to reach and convert target audiences.
• Leverage Data to Inform and Optimise Use audience segmentation, campaign performance metrics and insights (engagement, conversion, behaviour) to continuously refine strategies and improve results.
• Bring a Modern Marketing Approach Utilise AI tools and marketing technologies to enhance content creation, streamline workflows and increase campaign effectiveness.
• Act as a Strategic Partner Collaborate closely with cross‑functional stakeholders and senior leaders to define goals, assess opportunities, prioritise initiatives and deliver marketing solutions that drive impact.
• Champion Focus and Effectiveness Evaluate incoming requests through a strategic lens—ensuring alignment, guiding stakeholders towards the most effective approach and protecting campaign integrity.
• Collaborate Across Teams Partner with creative, communications and marketing operations teams to ensure cohesive execution, strong brand alignment and high‑quality deliverables.

Key Highlights of This Role

• High visibility and influence – Work closely with senior leaders and shape how we bring products and programmes to market.
• Strategic impact – Your work directly drives engagement, utilisation and revenue across the organisation.
• Modern marketing environment – Leverage data, AI tools and integrated campaigns to innovate and evolve our approach.
• Mission‑driven work – Help tell the story of electric cooperatives and support communities across the country.

This position is eligible for NRECA’s hybrid schedule which allows flexibility to work from home up to 2 days per week.

Qualifications

What You Bring

Required

• 5+ years of experience in marketing, ideally within a complex, matrixed organisation.
• Proven ability to develop and execute integrated, multichannel campaigns that drive measurable outcomes.
• Strong experience using data, audience segmentation and analytics to inform strategy and optimise performance.
• A strategic mindset with the ability to connect marketing efforts to business impact and growth.
• Exceptional communication skills with a talent for translating ideas into compelling, actionable messaging.

Preferred

• Experience in product marketing, education, events or membership‑driven organisations.
• Experience in a trade association or mission‑driven environment.

Essential Physical Requirements

• The worker is required to have close visual acuity to perform an activity such as preparing and analysing data and figures; transcribing; viewing a computer terminal and extensive reading.
• Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

Salary range: $101,000–$124,000 annual salary.

Final compensation determined by individual qualifications, experience and internal equity.

Disclaimer Statement

The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.

Additional Requirement

All qualified applicants will receive consideration for employment without regard to race, colour, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status or other legally protected status.

NRECA is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please e‑mail [e-mail] or call 703‑907‑5992 – NRECA Arlington Human Resources. Please call 402‑483‑9275 – NRECA Lincoln Human Resources, for Lincoln, NE employment opportunities. We will make a determination on your request for reasonable accommodation on a case‑by‑case basis.

The U.S. Equal Employment Opportunity Commission (EEOC) recently released the "Know Your Rights" poster, which updates and replaces the previous "EEO is the Law" poster and "EEO Is the Law Poster Supplement".

Pay Transparency Non‑Discrimination. NRECA will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed or disclosed their own pay. Please see the Pay Transparency Nondiscrimination Provision for more information.

E‑Verify. As a Federal Contractor, NRECA is required to participate in the E‑Verify Program to confirm eligibility to work in the United States. For information please see E‑Verify.

For more information about life at NRECA please visit www.Electric.coop.