Marketing Manager: Data-Driven Growth | Health & Retirement

Cobalt National Corp.; El Paso (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Opportunities for professional develop

Job summary

Cobalt National Corp. in El Paso, TX is seeking a Marketing Manager to develop and implement comprehensive marketing strategies that grow brand awareness and market share.

The role focuses on market research, campaign planning, performance analysis, and collaboration with the marketing team to drive engagement and revenue in a dynamic manufacturing environment. You will manage digital campaigns, optimize content across channels, and report insights to inform business decisions, while leading a

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in marketing, preferably in the industrial equipment or manufacturing industry.
• Strong understanding of digital marketing tools and platforms.
• Excellent analytical and problem-solving skills.
• Outstanding communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in marketing software and tools such as Adobe Creative Suite, Google Analytics, and Hootsuite.
• Certifications in digital marketing or related fields are a plus.

Responsibilities

• Develop and execute marketing strategies to increase brand awareness and market share.
• Manage digital marketing campaigns, including SEO, SEM, and social media.
• Oversee the creation and distribution of marketing materials such as brochures, newsletters, and websites.
• Conduct market research to identify trends and opportunities.
• Analyze marketing performance and provide recommendations for improvement.
• Collaborate with sales and customer service teams to align marketing efforts with business goals.
• Stay updated with industry trends and best practices in marketing.
• Manage the marketing budget and ensure its effective utilization.

Skills

Communication

Leadership

Analytics

Market research

Digital marketing

Email marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEO platforms

Social media management software

Adobe Creative Suite

Hootsuite

Job description

Cobalt National Corp. in El Paso, TX is seeking a Marketing Manager to develop and implement comprehensive marketing strategies that grow brand awareness and market share.

The role focuses on market research, campaign planning, performance analysis, and collaboration with the marketing team to drive engagement and revenue in a dynamic manufacturing environment. You will manage digital campaigns, optimize content across channels, and report insights to inform business decisions, while leading a