Health Marketing Director — Data-Driven Growth Leader

Sotalent; Texas; Sur place; USD 148 000 - 274 000; Plein temps

Résumé du poste

Sotalent in San Antonio, Texas is seeking a Senior Director of Marketing to lead a data-driven, multichannel growth agenda in healthcare benefits. You will shape strategy, oversee annual plans across digital, broadcast, and traditional media, and align with sales to drive growth and retention.

The role demands a decade of marketing leadership in regulated environments, superb stakeholder influence, and team development to scale a fast-growing health reimbursement products unit.

Qualifications

• Bachelor's degree in Marketing, Business, or related field required.
• Master's degree preferred.
• Ten years of marketing experience in a regulated industry.
• Healthcare or group benefit administration experience is highly desirable.
• Ability to lead large-scale organizational change and manage complex talent structures.
• Demonstrated expertise in managing multi-million dollar budgets and diverse stakeholders.

Responsabilités

• Develop and oversee a five-year multichannel growth strategy aligned with financial goals.
• Lead annual marketing plans including digital, social, search, radio, and TV.
• Partner with sales and business leaders to drive acquisition and retention.
• Collaborate with analytics and operations to enhance precision marketing and ROI.
• Manage external agencies, budgets, scopes, and performance for media and SEO.
• Foster a fast, data-driven digital-first culture focused on consumer trends.
• Directly mentor a diverse marketing team and promote inclusion and development.
• Influence product development with critical customer insights.
• Maintain relationships with finance, compliance, HR, and operations.

Connaissances

Strategic marketing leadership

Budget management

Cross-functional collaboration

Data-driven decision making

Executive stakeholder influence

Team leadership and development

Change management in large orgs

Formation

Bachelor's degree in Marketing or related

Master's degree preferred

Description du poste

Sotalent in San Antonio, Texas is seeking a Senior Director of Marketing to lead a data-driven, multichannel growth agenda in healthcare benefits. You will shape strategy, oversee annual plans across digital, broadcast, and traditional media, and align with sales to drive growth and retention.

The role demands a decade of marketing leadership in regulated environments, superb stakeholder influence, and team development to scale a fast-growing health reimbursement products unit.