Marketing Manager

Cobalt National Corp.; El Paso (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Opportunities for professional develop

Job summary

Cobalt National Corp. in El Paso, TX is seeking a Marketing Manager to develop and implement comprehensive marketing strategies that grow brand awareness and market share.

The role focuses on market research, campaign planning, performance analysis, and collaboration with the marketing team to drive engagement and revenue in a dynamic manufacturing environment. You will manage digital campaigns, optimize content across channels, and report insights to inform business decisions, while leading a

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in marketing, preferably in the industrial equipment or manufacturing industry.
• Strong understanding of digital marketing tools and platforms.
• Excellent analytical and problem-solving skills.
• Outstanding communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in marketing software and tools such as Adobe Creative Suite, Google Analytics, and Hootsuite.
• Certifications in digital marketing or related fields are a plus.

Responsibilities

• Develop and execute marketing strategies to increase brand awareness and market share.
• Manage digital marketing campaigns, including SEO, SEM, and social media.
• Oversee the creation and distribution of marketing materials such as brochures, newsletters, and websites.
• Conduct market research to identify trends and opportunities.
• Analyze marketing performance and provide recommendations for improvement.
• Collaborate with sales and customer service teams to align marketing efforts with business goals.
• Stay updated with industry trends and best practices in marketing.
• Manage the marketing budget and ensure its effective utilization.

Skills

Communication

Leadership

Analytics

Market research

Digital marketing

Email marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEO platforms

Social media management software

Adobe Creative Suite

Hootsuite

Job description

Cobalt National Corp. seeks a Marketing Manager to develop and implement marketing strategies in El Paso, TX. This full-time position offers negotiable salary and benefits.

The Marketing Manager will create and execute marketing campaigns to boost market share and brand awareness. Tasks include market research, campaign planning, and performance analysis.

You will collaborate with the marketing team and work in a dynamic environment in El Paso, TX. The role requires strong communication and leadership skills.

The salary for this position is negotiable, allowing for a discussion between the candidate and the employer to reach a mutually agreeable figure.

• health insurance to cover medical expenses
• retirement plans to help employees save for their future
• opportunities for professional development to enhance skills and advance in their careers.

These benefits are designed to support the overall well-being and growth of the employees.

Requirements for this position include a bachelor's degree in marketing or a related field, such as business administration or communications. Candidates must have a minimum of five years of marketing experience, with a focus on digital marketing strategies. Proficiency in digital marketing tools, including Google Analytics, SEO platforms, and social media management software, is essential. Strong analytical skills and the ability to interpret data to inform marketing decisions are also required. Additionally, candidates should have a proven track record of successful marketing campaigns and a deep understanding of consumer behavior and market trends. Experience with content management systems and email marketing platforms is a plus. The ideal candidate will be able to demonstrate their ability to drive engagement and increase brand awareness through innovative and data-driven marketing approaches.

The deadline for submitting your application is set for November 22, 2026.

Responsibilities:

• Develop and execute marketing strategies to increase brand awareness and market share.
• Manage digital marketing campaigns, including SEO, SEM, and social media.
• Oversee the creation and distribution of marketing materials such as brochures, newsletters, and websites.
• Conduct market research to identify trends and opportunities.
• Analyze marketing performance and provide recommendations for improvement.
• Collaborate with sales and customer service teams to align marketing efforts with business goals.
• Stay updated with industry trends and best practices in marketing.
• Manage the marketing budget and ensure its effective utilization.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in the industrial equipment or manufacturing industry.
• Strong understanding of digital marketing tools and platforms.
• Excellent analytical and problem-solving skills.
• Outstanding communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in marketing software and tools such as Adobe Creative Suite, Google Analytics, and Hootsuite.
• Certifications in digital marketing or related fields are a plus.