Marketing Manager (Content, Brand & Growth)

Roger Healthcare; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Roger Healthcare, based in San Francisco, is seeking a Marketing Lead (Content, Brand & Growth) to own strategy and execution across brand, content, and demand generation. This full-time, on-site role partners with founders and GTM leaders to reach executives at home health agencies, clinicians, and technologists shaping the future of home health.

If you’re hungry, creative, and ready to move fast, you’ll build the engine and scale marketing foundations with high autonomy and a focus on outcomes.

Qualifications

• 7+ years in marketing
• Crips storytelling, design, and execution
• Able to turn fuzzy ideas into polished assets
• Experience speaking with users to gain insights
• Thrives in fast-paced, autonomous environments
• Owns end-to-end deliverables and outcomes

Responsibilities

• Brand & Content Creation: design marketing materials, case studies, flyers, decks
• Produce blogs, SEO-driven content, and white papers
• Build thought leadership content around AI, healthcare, and team
• Write narratives grounded in user stories and outcomes
• Growth & Demand Generation: outbound emails and nurture campaigns
• Manage all social channels
• Lead webinar planning, execution, and content
• Drive conference strategy: lead lists, events, campaigns
• Continuously improve website content and SEO
• Experiment with new lead channels and advocacy motions
• Partner with Customer Success on delight programs

Skills

Brand marketing

Content creation

Growth marketing

SEO strategy

Blog writing

Job description

Marketing Lead (Content, Brand & Growth)

Employment Type

Full time

Location Type

On-site

About Roger Healthcare

Roger is an AI platform that frees home health clinicians from paperwork so they can focus on what matters: delivering life-changing care to our most vulnerable elderly patients in the comfort of their homes. Backed by leading healthcare investors like SignalFire, we've powered millions of visits, deployed to thousands of clinicians, and we're just getting started.

We’re expanding our go-to-market team in San Francisco and looking for someone who wants ownership, creativity, and the chance to shape how Roger shows up to the market. This is not a support role — it is a hands‑on, full-stack Marketing position for someone who wants to build a category-defining brand in healthcare AI.

About the Role

We are hiring a Marketing Lead who is hungry, creative, and ready to move fast. You will own strategy and execution across brand, content, and demand generation, while putting the foundations and processes in place that scale with us. Working directly with our founders and GTM leaders, your work will reach executives at home health agencies, clinicians, and technologists shaping the future of home health.

If you get just as excited about building the engine as driving it, this role was made for you.

What You’ll Own

You’ll drive projects across content, brand, and growth marketing, including:

Brand & Content Creation

• Design beautiful marketing materials: case studies, flyers, one-pagers, decks
• Produce blogs, SEO-driven content, and white papers
• Build thought leadership content around AI, healthcare, and our team
• Write compelling narratives grounded in user stories and outcomes

Growth & Demand Generation

• Run consistent outbound and nurture email campaigns
• Manage all social channels
• Lead webinar planning, execution, and content
• Drive conference strategy: lead lists, dinners, attention-grabbing campaigns
• Continuously improve website content and SEO performance
• Experiment with new lead channels and user advocacy motions
• Partner with Customer Success on customer delight programs (gifts, spotlights, social proof)

You Might Be a Great Fit If You Are

• 7+ years into your marketing career
• Obsessed with crisp storytelling, design, and execution — not theorizing
• Able to take a fuzzy idea and turn it into a polished asset without handholding
• Excited to speak with users, extract insights, and turn them into content
• Energized by a fast-paced environment with high autonomy
• Comfortable owning end-to-end deliverables and being accountable for outcomes

Why Join Us

• Be at the forefront of LLM innovation in healthcare
• Founded by AI Researchers from Cornell and Amazon Alexa
• Make a tangible difference in the lives of clinicians and patients
• Work on a mission that matters, backed by AI innovation and top-tier investors

Make a Real Difference - Hear from our users:

“If I had to give Roger a rating out of 10, I’d give it an 11! You guys changed my life!!”

- G.M. from San Francisco, Registered Nurse

“Roger AI saves me hours per day. I can easily focus on my patients now too.”

- J.L. from Tucson, Registered Nurse

“Being a single mom is tough, but with Roger I can take the time to go to my daughter’s soccer game and also pursue further education.”

- T.M. from Dallas, Licensed Vocational Nurse