Marketing Manager - Consumer Brands

Crown Equipment Corporation; New Bremen (OH); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health/Dental/Vision/Prescription Drug

401K Retirement Savings Plan

Paid Holidays

Paid Vacation

Tuition Reimbursement

Job summary

Crown Equipment Corporation is seeking a Marketing Manager for Consumer Brands in New Bremen, OH. This on-site role focuses on developing and executing an integrated marketing strategy to grow traffic in stores and online, while collaborating with internal and external teams to deliver compelling campaigns for The Goods.

The ideal candidate has 5–7 years of related experience (or 6+ years with a high school diploma), strong communications, budget skills, and a proven ability to manage multiple

Qualifications

• Bachelor’s degree in Marketing or Communications, or 6+ years with a high school diploma/GED.
• 0–5% travel occasionally.

Responsibilities

• Create and implement an integrated marketing strategy to drive in-store and online traffic.
• Evaluate market opportunities and recommend approaches to reach targeted shoppers.

Skills

Marketing strategy

Communication

Budget management

Team collaboration

Microsoft Office

Education

Bachelor's degree in Marketing or Communications

Tools

Microsoft Word

Excel

PowerPoint

Job description

Marketing Manager - Consumer Brands

Location:

New Bremen, OH, US, 45869

Company Description:

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Job Posting External

Primary Responsibilities

• Create and implement an integrated "always on" marketing strategy for The Goods to bring traffic in store and online.

• Evaluate market opportunity and provide recommendations on how best to reach targeted shoppers to achieve business goals and objectives.

• Collaborate with Marketing and other internal and external resources to create retail campaigns and marketing assets.

• Lead online customer strategy to support the desired customer buying experience.

• Serve as primary contact for external stakeholders and community engagement.

• Establish marketing KPIs for the store and monitor, evaluate and report on the success of marketing strategies and programs.

• Develop and manage marketing budget for The Goods.

• Develop marketing plans and collaborate with business leaders to bring effective marketing tactics to each brand.

• Lead the overall strategy of brand websites providing guidance to optimize the user’s experience.

• Support the recruiting marketing needs of the businesses.

• Oversee marketing projects and manage associated timelines and deliverables to drive a high level of customer satisfaction for the department.

• Ensure projects are delivered on time and within budget.

Minimum Qualifications

• Bachelor’s degree (Marketing or Communications), along with 5-7 related experience. Non-degree considered if 6+ years of related experience along with a high school diploma or GED

• Occasional travel (0-5%)

Preferred Qualifications

• Experience in consumer Marketing, Communications, or Public Relations with demonstrated success.

• Excellent written and verbal communications.

• Excellent grammar.

• Strong organizational skills and keen attention to detail.

• Outstanding interpersonal skills and ability to work effectively as a member of a fast-paced Marketing team.

• Ability to prioritize projects, work within short time frames, and meet deadlines.

• Exceptional skills with Microsoft Word, Excel, and PowerPoint.

• Experience developing and managing budgets.

• Experience hiring, training, developing, supervising, and appraising personnel.

This position is on-site at the New Bremen, OH location.

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities