Marketing Manager — Campaigns, Loyalty & Local Growth

Gold Star Chili; Cincinnati (OH); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health coverage

401(k) retirement plan

Paid time off

Job summary

Gold Star Chili seeks a Marketing Manager to translate strategy into multi-channel campaigns across agencies, internal teams, franchise partners, and restaurant operators. You will own day-to-day execution of campaigns, loyalty and CRM initiatives, local store marketing, and digital programs.

The ideal candidate has 3–5 years of marketing experience, strong project management, and the ability to align stakeholders while using results to improve programs.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Approximately 3–5 years of marketing experience.
• Restaurant, franchise, hospitality, retail, or multi-unit consumer experience strongly preferred.
• Experience managing campaigns, timelines, and multiple stakeholders.
• Experience with loyalty, CRM, POS, digital ordering, or restaurant technology strongly preferred.
• Punchh experience highly desired.
• Strong project management, communication, and organizational skills.

Responsibilities

• Own campaign execution from brief through launch and recap, managing timelines, deliverables, approvals, and execution for campaigns, promotions, limited-time offers, and seasonal initiatives.
• Coordinate across agencies, internal teams, vendors, franchise partners, and restaurant operators.
• Ensure restaurants receive materials, communications, and support needed for successful execution.
• Identify potential issues early, recommend solutions, and drive resolution to keep projects on schedule.
• Support growth and optimization of guest loyalty and CRM programs.
• Use guest purchase behavior and engagement data to build segments and targeted offers.
• Coordinate targeted offers, direct guest communications, email, mobile, and digital campaigns.
• Track campaign and loyalty performance and identify opportunities for improvement.
• Hands-on experience with Punchh is highly desired.
• Support local store marketing, community initiatives, grand openings, fundraisers, and market-specific promotions.
• Coordinate marketing requirements across POS, loyalty, digital ordering, pricing, discounts, and promotional setup.

Skills

3–5 years marketing experience

Punchh experience

Loyalty & CRM

POS systems

CRM software

Digital marketing platforms

Project management

Stakeholder coordination

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

POS systems

CRM software

Job description

Gold Star Chili seeks a Marketing Manager to translate strategy into multi-channel campaigns across agencies, internal teams, franchise partners, and restaurant operators. You will own day-to-day execution of campaigns, loyalty and CRM initiatives, local store marketing, and digital programs.

The ideal candidate has 3–5 years of marketing experience, strong project management, and the ability to align stakeholders while using results to improve programs.