demand generation manager

Leadfeeder; United States; Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

Mental Health support with Auntie

Personal budget for home office equip.

Personal development plans, regular 1-

Job summary

Leadfeeder identifies the companies behind anonymous website traffic, shows what those companies are interested in, and helps marketing and sales teams prioritize accounts and turn that traffic into qualified pipeline.

Leadfeeder seeks a senior marketer to own global demand-generation programmes, craft anchor assets, run webinars, and build community-led initiatives while partnering with Product and Growth to convert traffic into signups and active users.

Qualifications

• 5-7 years of B2B SaaS demand-generation experience.
• Visible public voice under your own name with published work.
• Experience designing demand loops, not just funnels.

Responsibilities

• Own the content approach, including what to create, for whom, and to what end.
• Write anchor assets such as reports, frameworks, teardowns, and arguments.
• Build a public voice through writing, publishing, and presenting ideas in suitable formats.
• Brief, commission, and edit supporting work from designers, contributors, and creators.
• Design demand-generation loops that connect audience acquisition, product usage, and sharing.
• Build virality into reports, tools, and research so people share them organically.
• Partner with Product and Growth on marketing opportunities such as signup, activation, and users’ first meaningful results.
• Own demand-generation performance reporting, including activity, results, learnings, and next steps.

Skills

B2B SaaS demand-generation

Public voice

Marketing strategy

Tools

HubSpot

Marketo

Salesforce

Job description

Leadfeeder identifies the companies behind anonymous website traffic, shows what those companies are interested in, and helps marketing and sales teams prioritize accounts and turn that traffic into qualified pipeline. Its platform connects website behavior with company data, intent signals, and automated workflows.

• Own the content approach, including what to create, for whom, and to what end
• Write anchor assets such as reports, frameworks, teardowns, and arguments
• Build a public voice through writing, publishing, and presenting ideas in suitable formats
• Brief, commission, and edit supporting work from designers, contributors, and creators
• Design demand-generation loops that connect audience acquisition, product usage, and sharing
• Build virality into reports, tools, and research so people share them organically
• Identify product-led surfaces that can carry demand, including free tools, shareable outputs, benchmarks, and quotable data
• Partner with Product and Growth on marketing opportunities such as signup, activation, and users’ first meaningful results
• Ensure each programme creates something that feeds the next one
• Plan distribution alongside each asset and build audiences in buyers’ channels, with LinkedIn as the primary focus
• Develop community-led initiatives that create demand over time
• Run webinars and live formats end to end, from ideation and guest selection through follow-up
• Connect work to the creator programme and provide Paid Media with briefs for amplification
• Grow owned audience assets and reduce reliance on rented channels
• Own global demand-generation programmes from ideation through results, including audience, positioning, assets, distribution, and next steps
• Maintain a rolling plan with clear rationale for included and excluded initiatives
• Use recognisable formats such as flagship reports, webinars, content series, and community programmes
• Define messaging and positioning with Product Marketing
• Iterate programmes so each run improves on the previous one
• Own demand-generation performance reporting, including activity, results, learnings, and next steps
• Provide Paid Media and SEO with clear briefs, defined audiences, and shared success measures
• Work with Web & CRO on landing experiences and conversion paths, and with Product and Growth on converting traffic into signups and active users
• Run tests across messaging, formats, offers, and audiences, and stop ineffective work quickly
• Have around 5 to 7 years of B2B SaaS demand-generation experience, ideally in a product-led or self-serve business
• Have a visible public voice under your own name, with published work in formats suited to your strengths
• Approach the role as a marketing strategist who creates work and connects it to commercial outcomes
• Develop ideas and deliver them hands-on, bringing in colleagues for work they own without relying on a team reporting to you
• Have a track record of content-led programmes that generated qualified product leads and revenue, not just raw lead volume
• Have experience designing demand as loops rather than one-way funnels
• Have experience building community-led initiatives and growing audiences in relevant channels
• Have hands-on experience running webinars using Zoom Webinar, Livestorm, or equivalent
• Be comfortable with marketing automation and CRM tools such as HubSpot, Marketo, Salesforce, or equivalent
• Understand funnel metrics and attribution, and be able to explain which programmes drove revenue and why
• Have MarTech or SalesTech experience, working with a stack you have also sold to
• Have evidence of getting work done through peers rather than direct reports
• A knowledgeable, high-achieving, and fun team
• An international, diverse, dynamic, and committed work environment
• Mental Health support with Auntie
• Personal budget for home office equipment
• Personal development plans, regular 1-1s, and group training
• Salary range and key compensation details will be provided to candidates invited to any interview stage before their first conversation