Marketing Manager (B2B Demand Generation)

ApartmentAdvisor; Cambridge (MA); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Equity opportunities

Paid time off

Job summary

ApartmentAdvisor is a proptech company building ASSIST, an AI-native property management platform. We are growing our marketing function and seeking a Marketing Manager to drive demand generation and accelerate GTM efforts.

You will partner with leadership to turn strategy into campaigns, own key channels, and optimize performance in a fast-moving startup environment. You will work closely with VP Marketing, Sales, Product, and Engineering to prioritize opportunities, test ideas, and scale

Qualifications

• 4–6 years of B2B marketing experience
• Hands-on marketer able to plan, execute and optimize programs
• Paid media experience with Google/Meta
• Video content creation using AI tools or freelancers
• Experience measuring marketing performance and pipeline
• Startup or high-growth background with independent execution
• Fluency with AI tools in daily workflow
• Experience with marketing/CRM platforms (HubSpot)
• Strong writing and editing skills
• Proptech or real estate experience is a plus

Responsibilities

• Execute and optimize demand generation programs across paid media, email, events, content, video and webinars
• Manage paid acquisition across Google and Meta, with tracking and optimization
• Create and produce video content and product demos, leveraging AI tools and freelancers
• Develop content and sales enablement materials to support demand generation
• Collaborate with Product and Sales on positioning and messaging across campaigns
• Measure and improve marketing performance using data and experiments
• Maintain and improve marketing systems and workflows (HubSpot, email, campaigns)
• Coordinate with Sales, Product, and leadership to align programs with revenue goals

Skills

B2B marketing

Demand generation

Paid media

Video content creation

Content & enablement

HubSpot/CRM

AI tools fluency

Analytics & measurement

Strong writing

Tools

HubSpot

Job description

ApartmentAdvisor is a proptech company building ASSIST, a next-generation, AI-native property management platform from the founding team behind TripAdvisor and CarGurus. ASSIST doesn't just help owners and operators manage their properties—it helps them actually do the work.

We're a small, fast-moving team growing our marketing function, and this role will play an important part in accelerating our go-to-market efforts.

The Role

We're hiring a Marketing Manager to drive demand generation for ASSIST, helping execute programs that build awareness, engage target prospects, and generate qualified pipeline.

This is a hands-on role with the opportunity to make a meaningful impact as we grow. You'll work closely with the VP of Marketing, Sales, Product, and Engineering to turn marketing strategy into campaigns and programs that get results. You'll own key marketing channels and programs, working closely with the VP of Marketing to prioritize opportunities, test new ideas, and continuously improve performance. This is a startup, so we're looking for someone who figures things out, embraces new tools and approaches, knows how to prioritize, and loves to execute.

What You'll Do

• Execute and optimize demand generation programs across paid media, email, events, content, video, webinars, and other tactics.
• Manage and optimize paid acquisition programs across platforms including Google and Meta, including campaign setup, targeting, creative, testing, and performance optimization. Partner with engineering on tracking and technical execution.
• Create and produce video content, including social and paid video ads, product demos, customer stories, and educational content. You don't need to be a professional videographer. We're looking for someone who can take an idea from concept to finished asset, using AI tools, freelancers, and other resources.
• Create and coordinate content and sales enablement materials, including case studies, presentations, and website resources that support demand generation and the sales process.
• Partner with Product and Sales on ASSIST positioning and messaging, translating product capabilities into compelling stories and applying those messages consistently across campaigns and content.
• Measure and improve marketing performance, using data to optimize campaigns, test new approaches, and identify opportunities to improve pipeline generation and conversion.
• Manage and improve marketing systems and workflows, including HubSpot, email, lead management, campaign infrastructure, and reporting.
• Partner closely with Sales, Product, and leadership to align marketing programs with revenue goals, ensure strong lead handoff, and improve lead quality and conversion.

What We're Looking For

• 4-6 years of B2B marketing experience, with demand generation at the core.
• A hands-on marketer who is comfortable taking marketing programs from planning through execution and optimization across campaigns, content, creative, and events.
• Paid media experience, particularly with Google and Meta, including campaign setup, targeting, optimization, and performance measurement.
• Video content experience: you've created video yourself and/or figured out how to produce strong video using AI tools, freelancers, and other resources.
• A strong testing and performance mindset. You use data to understand what's working, change course when it isn't, and find new opportunities to test.
• Experience measuring marketing performance and pipeline, with an understanding of metrics across the funnel from acquisition through qualified leads and opportunities.
• Startup or high-growth experience, with a track record of working independently and getting things done in a fast-moving environment.
• Fluency with AI tools and a willingness to use them as part of your everyday workflow—from content creation and research to campaign development and analysis.
• Experience with HubSpot or a comparable marketing/CRM platform.
• Strong writing and editing skills, with good creative and design instincts.
• Proptech or real estate experience is a plus, but not required.

Why This Role

This is an opportunity to play a key role in building the marketing engine for ASSIST. You'll have meaningful ownership of programs, the opportunity to test new ideas, and the chance to see your work directly contribute to the company's growth. You'll be joining a small, fast-moving team where you'll have the opportunity to work closely with company leadership, test ideas quickly, and see your work have a direct impact on the business.

We offer competitive compensation, equity opportunities, and a comprehensive benefits package including health insurance and paid time off.

This role is hybrid, with three days a week in our Harvard Square office.