Digital Marketer

ParkWest Solutions; United States; Hybrid; USD 78,000 - 98,000; Full time

Benefits offered by this job

Annual bonus

Extended health & dental

Mental health support

Paid time off

13 paid holidays

Home office stipend

Annual learning budget

Paid hours for causes

RRSP matching

Parental leave top-up

Job summary

ParkWest Solutions is searching for a Digital Marketer to lead day-to-day execution across multiple client accounts. The ideal candidate will manage marketing programs that measure success in pipeline and revenue, working alongside diverse teams to deliver measurable results.

Responsibilities include executing integrated marketing strategies while utilizing platforms like Google Ads and Meta. We're looking for someone with strong analytical skills and over three years of experience in a fast-paced environment.

The role offers a hybrid work model and generous health benefits, as well as opportunities for continuous learning.

Qualifications

• 3+ years of experience in multi-channel digital marketing.
• Hands-on experience with Google Ads, Meta Ads, GA4, and marketing automation platforms.
• Strong analytical skills and comfort with data tools.

Responsibilities

• Own integrated digital marketing plans for 3–5 client accounts.
• Execute daily marketing tasks across multiple platforms.
• Analyze performance and report results clearly to clients.

Skills

Multi-channel digital marketing

Google Ads

Meta Ads

GA4

Marketing automation platforms

Analytical skills

SEO fluency

CRO tooling

Attribution modeling

Job description

ParkWest's marketing team runs full-funnel programs for operators who measure success in pipeline and revenue, not impressions. We're hiring a Digital Marketer to own day-to-day execution across three to five client accounts — building the plan, running the channels, reading the data, and reporting in language a CFO actually trusts. You'll work alongside strategists, content marketers, designers, and a media buyer, with room to specialize over time.

What the week looks like: Monday is planning — reviewing last week's results across paid, organic, and lifecycle, then locking the week's experiments. Tuesday you brief creative on three ad variants, push a landing‑page update with the web team, and tune two automation flows. Wednesday is reporting prep and a client working session. Thursday you ship a new SEO cluster and review search console anomalies. Friday is a written performance recap and next‑week plan for each account.

The work itself

• Own integrated digital marketing plans for 3–5 client accounts across SEO, paid, email, and lifecycle.
• Run day‑to‑day execution in Google Ads, Meta, LinkedIn, HubSpot, Klaviyo, and GA4.
• Brief and review creative for ads, landing pages, and email — and hold the bar on conversion craft.
• Design and analyze experiments – A/B tests, audience splits, funnel changes – and document learnings.
• Build dashboards and write weekly performance recaps clients forward to their leadership.
• Partner with content and SEO on briefs, internal linking, and refresh cycles tied to revenue.

How we'll measure it

• Accounts you run hit documented pipeline, CAC, and retention targets quarter over quarter.
• Clients describe reporting as the clearest part of their week, not the part they dread.
• Experiments you ship produce a growing library of compounding wins, not one‑off spikes.

Must-haves

• 3+ years running multi‑channel digital marketing – agency or in‑house at a growth‑stage business.
• Hands‑on fluency with Google Ads, Meta Ads, GA4, and at least one marketing automation platform (HubSpot, Klaviyo, Marketo).
• Strong analytical instincts – comfortable in spreadsheets, Looker Studio, or similar.
• Clear written communication; your reports stand on their own without a call.
• Working SEO fluency – keyword intent, on‑page, technical basics, and content briefs.
• Experience with CRO tooling (VWO, Optimizely, Mutiny) and structured experimentation programs.
• Background marketing professional services, SaaS, or regulated industries.
• Comfort with attribution modeling and incrementality testing beyond last‑click.

What we pay, openly

Salary band: $78,000 – $98,000 / year. Final offer depends on experience, qualifications, and internal equity. We benchmark against the Canadian agency market each year and share banding openly. Reviews happen annually and at promotion.

Built to support the work

We invest in the team so the team can invest in the operators we work with. The full package, in plain language.

Performance bonus

Annual bonus tied to company and personal goals — written down at the start of the year, not invented at the end.

Extended health & dental

Comprehensive medical, dental, and vision coverage for you and your dependents from day one.

Mental health support

Confidential EAP plus a dedicated mental‑health benefit for therapy, coaching, and crisis support.

Paid time off

Generous paid time off plus separate paid sick days so you can rest without trade‑offs.

13 paid holidays

All statutory holidays plus your birthday and a floating day to use whenever it matters.

Hybrid by design

Two anchor days a week in the studio, the rest of the week wherever you do your best work.

Home office stipend

A one‑time setup stipend plus a monthly allowance for tools, internet, and workspace.

Annual learning budget

Conference, courses, books, and certifications.

Paid hours for causes

Paid hours every month to contribute to causes and communities you care about.

RRSP matching

Employer matching on your retirement contributions from your first day.

Parental leave top‑up

Top‑up on Employment Insurance benefits for new parents — for any path to parenthood.