Marketing Manager (2260)

DRB Homes; Tempe (AZ); On-site; USD 80,000 - 110,000; Full time

Job summary

DRB Homes in Tempe, AZ is seeking a Marketing Manager to lead strategic marketing planning and support regional development across division satellite offices. You will liaise on regional initiatives and provide guidance for marketing activities supporting products and services.

The role requires a college degree in marketing, sales, journalism or business and 3–5 years of marketing experience, preferably in new home construction or real estate.

Qualifications

• College degree in marketing, sales, journalism or business.
• 3–5 years experience in marketing, preferably in homebuilding or real estate.

Responsibilities

• Create and implement strategic marketing plans to meet company objectives.
• Develop and execute marketing programs for revenue, profitability and market share.
• Plan and manage department budget and promotional activities.
• Coordinate with outside agencies and suppliers on contracts.
• Oversee creation and distribution of promotional materials and collateral.
• Conduct market research to identify opportunities and adjust strategies.
• Provide post-event reports and regular status updates on programs.
• Maintain corporate image across products, promotions, and events.
• Manage website content and collaborate on product development initiatives.

Skills

Communication

Fast-paced work

Written & verbal communication

MS Office proficiency

Valid driver’s license

Education

College degree in marketing, sales, journalism or business

Job description

Job Details

Job Location: Phoenix Division - Tempe, AZ 85282

JOB PURPOSE

The Marketing Manager is responsible for strategic planning and managing the marketing activities to achieve company initiatives and objectives. Liaison with division satellite offices to provide regional marketing development and support

Duties and Responsibilities

• Create and establish strategic marketing plans to achieve company objectives for products and services
• Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability and market share
• Generate and monitor department budget
• Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
• Negotiates contract terms and communicates with outside agencies and suppliers
• Manages development, production, and distribution of promotional and collateral materials to support marketing programs
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness
• Plans and conducts market research to identify opportunities for increased sales
• Oversees customer database and approves the use of internal and external distributions (e.g. thank you notes)
• Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development
• Provides post-event reports, analysis and regular status reports on sales and marketing programs
• Plans, promotes, and executes department meetings and community and goodwill events; participates in division sales meetings
• Establish and maintain consistent corporate image throughout product lines, promotional materials, and events
• Provide web site management
• Participate and provide input to product development initiatives; create new product, enhancements to current product, introducing new home features.
• Develop and maintain Corporate Sales and Marketing Policy and Procedures
• Manage model decorating processes and maintain furniture inventory
• Other duties as assigned

QualificationsKnowledge and Skills

• Must be able to interact and communicate with individuals at all levels of the organization
• Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands
• Exceptional written and verbal communication skills
• Proficient knowledge of Microsoft Office applications
• Valid driver’s license

Education and Work Experience

• College degree in marketing, sales, journalism or business and 3-5 years experience; or equivalent combination of education and/or work experience
• Prior experience with new home construction organization (including sales, marketing, strategic planning, development, research, promotions and/or advertising)