Marketing Manager

DRB Homes; Englewood (CO); On-site; USD 80,000 - 90,000; Full time

Job summary

DRB Homes is looking for a Marketing Manager to lead strategic planning and implementation of marketing activities aligned with company goals. The role involves developing marketing plans, overseeing promotional execution, and managing the department budget.

The ideal candidate will have experience in marketing program development, budget oversight, and strategic execution to enhance revenue and market share.

Responsibilities

• Create and establish strategic marketing plans to achieve company objectives for products and services.
• Develop and execute marketing programs to achieve stated objectives regarding revenue and market share.
• Generate and monitor department budget.
• Plan and oversee execution of promotional activities including print and electronic media.
• Negotiate contract terms with outside agencies.
• Analyze marketing programs and adjust strategies to increase effectiveness.
• Conduct market research to identify opportunities for increased sales.

Job description

Job Purpose

The Marketing Manager is responsible for strategic planning and managing the marketing activities to achieve company initiatives and objectives. Liaison with division satellite offices to provide regional marketing development and support.

Pay Range

The pay range for this position is from $80,000.00 to $90,000.00.

Essential Functions

Duties and Responsibilities:

• Create and establish strategic marketing plans to achieve company objectives for products and services
• Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability and market share
• Generate and monitor department budget
• Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage
• Negotiates contract terms and communicates with outside agencies and suppliers
• Manages development, production, and distribution of promotional and collateral materials to support marketing programs
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness
• Plans and conducts market research to identify opportunities for increased sales
• Oversees customer database and approves the use of internal and external distributions (e.g. thank you notes)
• Reviews analysis of marketing surveys on current and new product concepts in order to recommend future product development
• Provides post-event reports, analysis and regular status reports on sales and marketing programs
• Plans, promotes, and executes department meetings and community and goodwill events; participates in division sales meetings
• Establish and maintain consistent corporate image throughout product lines, promotional materials, and events
• Provide web site management
• Participate and provide input to product development initiatives; create new product, enhancements to current product, introducing new home features.
• Develop and maintain Corporate Sales and Marketing Policy and Procedures
• Manage model decorating processes and maintain furniture inventory
• Other duties as assigned