Regional Marketing Manager

Atlantic Pacific Companies; Boca Raton (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive Salary & Bonuses

Employer-provided health insurance

Dental and vision insurance

401(k) Retirement Plan

Paid time off/holidays

Employee discounts program

Flexible spending accounts

Life Insurance and LTD

Job summary

Atlantic Pacific Companies in Boca Raton, FL seeks a Regional Marketing Manager to lead marketing for Market-Rate Housing across Florida. You will drive occupancy through digital and traditional channels, coordinate campaigns and reports, and support property teams with branding and collateral.

Ideal candidates have 3+ years in multifamily marketing, English/Spanish bilingualism, and strong analytics, SEO/SEM, and PPC skills. This role requires travel and hybrid collaboration with leasing teams.

Qualifications

• 3+ years of marketing experience in multifamily housing.
• Bilingual in English and Spanish strongly preferred.
• Knowledge of Google Analytics, SEO, SEM, PPC, Online Reputation Management.
• Proficient in Microsoft Office, Adobe Acrobat, Yardi/OneSite, Yext.
• Strong understanding of social media management and advertising.

Responsibilities

• Manage social media profiles, content development and performance reporting.
• Oversee digital advertising campaigns including SEM, PPC and retargeting.
• Audit property websites, advise on SEO enhancements and content edits.
• Coordinate branded marketing collateral for new properties and vendors.
• Support on-site leasing teams and marketing policy reviews.

Skills

Marketing strategy

Social media management

Analytics

SEO/SEM

PPC advertising

Bilingual English/Spanish

Tools

Google Analytics

Yardi/OneSite

Yext

Microsoft Office

Adobe Acrobat

Job description

Atlantic Pacific Companies is a dynamic industry leader, with a growing and diverse portfolio of properties throughout Florida, Georgia, Texas, California, North Carolina, and Washington, D.C.

We are looking for passionate people who enjoy challenges and helping others. Does this sound like you? Join us!

Are you a dynamic marketing professional with a passion for real estate and a knack for driving occupancy? We\'re seeking an experienced and creative Regional Marketing Manager to lead strategic marketing efforts for our Market-Rate Housing portfolio across the Florida market. This is a high-impact opportunity to support communities that matter, blending compliance-driven strategies with creative execution to boost occupancy and visibility.

Position Type:

Full-Time | Up to 80% Travel

Location:

Boca Raton,FL

Job Description

The Regional Marketing Manager will be responsible for providing and coordinating administrative and technical support. This position will also manage the company\'s digital presence with a focus on reputation management, social media and digital advertising to help achieve optimal leasing and financial performance for their assigned region.

Responsibilities Include, But Are Not Limited To

• Manage company social media profiles by developing and posting content, monitoring responses, and interacting appropriately. Enhance existing social media programs by developing toolkits, best practices, and other items to assist in associate participation; Prepare internal social media performance reports, including data from Google, Facebook Insights, and analytics.
• Manage reputation dashboard and work with onsite teams to monitor and address customer reviews on search engine and social media websites, such as ApartmentRatings.com, property websites, Google Reviews, Yelp, Facebook, Twitter, etc.; Prepare monthly review reporting to analyze reviews by type, region, and community.
• Design, implement and manage internal campaigns to promote solicitation of the property
• Oversee digital advertising campaign management & reporting including but not limited to: retargeting, SEM, and PPC.
• Audit property website content; Review SEO quality and performance; Makes recommendations and edits as needed.
• Assist in the acquisition and management take-over of new properties by providing branded marketing and collateral materials, setting up contracts with advertisers and other marketing vendors, and working with on-site leasing teams to review the Company\'s policies, procedures, and practices related to marketing and advertising.
• Promote local search and search engine optimization through set-up, management, and maintenance of local listings such as Google My Business.
• Understand and promote new product offerings from advertising vendors and third-party partners.
• Work in conjunction with senior management to identify KPIs and develop standardized reporting.
• Oversee new product/program rollouts and implementation; Review creation of marketing collateral, including ads, flyers, banners, and direct mail pieces.
• Assist in managing corporate website and property websites.
• Manage, create, and distribute monthly corporate and marketing newsletters.
• Perform all other projects assigned by the Director of Marketing.
• Local and out of state travel may be required when necessary.

Requirements

• 3+ years of marketing experience in multifamily housing, with proven success in market-rate communities.
• Bilingual in English and Spanish strongly preferred.
• Knowledge of Google Analytics, SEO, SEM, PPC, Online Reputation Management required.
• Strategic, organized and time-focused.
• Able to work well under pressure and adhere to strict deadlines.
• Proficient in computer software including but not limited to, Microsoft Office (Excel, Word, and Outlook), Adobe Acrobat, Yardi/One site, Yext.
• Strong understanding of social media management and advertising.

Company Perks

• Competitive Salary & Bonuses $$$
• 100% Employer-Provided Health Insurance, Life Insurance, and Long Term Disability
• Dental and Vision Insurance
• Flexible Spending Accounts
• Paid Time-Off/Holidays
• 401(k) Retirement Plan
• Employee Referral Program
• Employee Assistance Program
• Employee Discounts Program

For more information, please visit Our Website

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Atlantic Pacific Companies is a drug-free workplace.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Disclaimer: The tasks and responsibilities listed are not the only ones applicable to the positions