Marketing Manager

Williams DeLoatche, P.C.; Virginia Beach (VA); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

401k

Health

PTO

Job summary

Williams DeLoatche, P.C. is seeking a Marketing Manager to lead the firm’s marketing strategy across three regional offices.

You will supervise a small team of Marketing Coordinators and drive multi-channel campaigns that strengthen brand presence and generate qualified leads while ensuring compliance with ethical rules. The role demands a creative, data-driven leader who can partner with firm leadership to align marketing priorities with growth goals and manage marketing operations in a

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field; Master’s degree preferred.
• 5–7 years of progressive marketing experience, including 3+ years in a leadership or management role.
• Experience managing brand strategy and marketing operations for a multi-location business preferred.
• Proficiency with digital marketing platforms (Google Workspace, Meta Business Suite, SEO/SEM tools), CRM/marketing automation, and analytics reporting software
• Strong copywriting, communication, and presentation skills
• Experience hiring, coaching, and developing marketing talent
• Bilingual (English/Spanish) a plus

Responsibilities

• Develop, implement, and refine annual and quarterly marketing strategies that support growth targets, revenue goals, and brand positioning
• Oversee brand standards, messaging, and visual identity to ensure consistency across locations and channels
• Direct the creation, execution, and optimization of integrated marketing campaigns, including digital, print, video, community outreach, and events
• Produce and manage marketing collateral, website updates, social media content, email campaigns, and promotional materials
• Ensure all marketing activity complies with legal advertising rules and the firm’s ethical standards
• Manage the firm’s online presence, including website, SEO/SEM, social media, local listings, and review management
• Use CRM, analytics dashboards, and marketing automation tools to monitor lead flow, conversions, and ROIs
• Prepare monthly performance reports with data-driven recommendations for optimization and growth
• Research and implement new digital tools, platforms, and strategies as appropriate
• Lead, mentor, and develop the marketing team while promoting collaboration and performance
• Forecast and manage the department’s operating budget, contracts, and advertising spend to maximize ROI
• Coordinate with outside agencies and partners as needed
• Collaborate with Intake, Operations, Production, and Leadership to keep messaging aligned with firm priorities

Skills

Leadership

Digital marketing

Content development

Campaign management

SEO/SEM

CRM/Marketing automation

Analytics

Brand management

Copywriting

Bilingual (English/Spanish)

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Master’s degree preferred

Tools

Google Workspace

Meta Business Suite

SEO/SEM tools

CRM/Marketing automation

Analytics tools

Job description

The Marketing Manager leads the firm’s overall marketing strategy to support business growth, strengthen brand presence, and expand visibility across our three regional offices. This role directly supervises a team of 2–3 Marketing Coordinators, including roles supporting Spanish-language outreach and intake.

The ideal candidate has experience in professional services or law firm marketing (personal injury experience a plus), understands compliance and reputation management, and is skilled in multi-channel digital marketing, content development, and campaign execution.

This position calls for a creative, data-driven leader focused on generating qualified leads and new client growth, who demonstrates professionalism, sound judgment, and the ability to guide a small team in a fast-paced environment.

This is a hands-on leadership role. The Marketing Manager oversees brand standards, digital presence, and marketing operations while partnering with firm leadership to keep marketing priorities aligned with growth goals.

Key Responsibilities:

Strategic Leadership

• Develop, implement, and refine annual and quarterly marketing strategies that support growth targets, revenue goals, and brand positioning
• Analyze market conditions, competitive trends, and community demographics to identify opportunities, emerging threats, and new client segments
• Partner with managing partners on business expansion and long-term growth planning
• Recommend marketing approaches based on target market insights and firm needs

Brand and Campaign Management

• Oversee brand standards, messaging, and visual identity to ensure consistency across all locations and communication channels
• Direct the creation, execution, and optimization of integrated marketing campaigns, including digital, print, video, community outreach, and events
• Produce and manage marketing collateral, website updates, social media content, email campaigns, and promotional materials
• Ensure all marketing activity complies with legal advertising rules, including the Virginia Rules of Professional Conduct, and the firm’s ethical standards

Digital & Data-Driven Marketing

• Manage the firm’s online presence, including the website, SEO/SEM, social media platforms, local listings, and online review management
• Use CRM, analytics dashboards, and marketing automation tools to monitor lead flow, track conversion rates, and measure campaign ROIPrepare monthly performance reports with data-driven recommendations for optimization and growth
• Research and implement new digital tools, platforms, and strategies as appropriate

Team & Budget Management

• Lead, mentor, and develop the marketing team while promoting a collaborative, high-performance culture
• Set clear goals, timelines, and accountability for individual and team deliverables
• Forecast, prepare, and manage the department’s operating budget, vendor contracts, and advertising spend to maximize ROI
• Coordinate with outside agencies, digital partners, and community organizations as needed

Cross-Functional Collaboration

• Partner with Intake, Operations, Production, and Leadership to keep messaging consistent and aligned with firm priorities
• Support internal communications, employee engagement campaigns, recruitment marketing, and culture-building initiatives
• Perform other related duties as assigned

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred
• 5–7 years of progressive marketing experience, including 3+ years in a leadership or management role
• Experience managing brand strategy and marketing operations for a multi-location business preferred
• Proven success designing and executing marketing strategies that drive measurable results in revenue, lead generation, or brand growth
• Proficiency with digital marketing platforms (Google Workspace, Meta Business Suite, SEO/SEM tools), CRM/marketing automation, and analytics reporting software
• Strong copywriting, communication, and presentation skills
• Experience hiring, coaching, and developing marketing talent
• Ability to balance strategic thinking with tactical execution
• Bilingual (English/Spanish) a plus

Schedule:

• This is an on-site position in Virginia Beach, VA.
• Standard office hours: 9:00 a.m. – 5:00 p.m., Monday – Friday; occasional evening or weekend events may be required. 35 hour work week
• Primary work location in Virginia Beach, with regular collaboration across offices
• Frequent off-site visits to networking events, community partners, and other firm locations
• Small law firm environment that requires flexibility and collaboration across roles

Range: $65,000-$70,000

Benefits

• 401k
• Health
• PTO

Our firm is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic as defined by applicable law.