Senior Marketing Manager

Geoff McDonald & Associates; Richmond (VA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary with performance-based incentives

Employer-paid healthcare

401(k) with match

Paid parental leave

Job summary

A reputable personal injury law firm in Richmond is seeking a talented Senior Marketing Manager. The role involves developing marketing strategies, enhancing brand visibility, and overseeing social media campaigns. Ideal candidates should have at least five years of experience in marketing, preferably in the legal sector, and possess strong skills in SEO and content creation. Competitive salary and excellent benefits included.

Qualifications

• A minimum of five (5) years of marketing experience, preferably within the legal or professional services sector.
• Outstanding communication, project management, and organizational skills.
• A results-oriented mindset with a deep passion for driving growth and achieving measurable success.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Elevate brand visibility through innovative campaigns.
• Oversee social media platforms and campaigns.

Skills

Digital marketing tools

SEO

Content creation

Project management

Communication skills

Job description

Geoff McDonald & Associates is a well-established personal injury law firm with offices in Richmond and Virginia Beach dedicated to protecting the rights of injury victims and their families. We are seeking a talented and passionate Senior Marketing Manager to join our team of professionals. The ideal candidate should have at least five years of experience as a Marketing Manager or Assistant Marketing Manager in a business setting, a strong background in social media, and a proven track record of driving brand growth.

What You’ll Do

• Develop and execute comprehensive marketing strategies that enhance the firm’s presence across both online and offline platforms.
• Elevate brand visibility through innovative campaigns, digital marketing efforts, and public relations outreach.
• Partner with attorneys and staff to ensure cohesive and consistent messaging across all marketing channels.
• Leverage data‑driven insights to refine strategies, optimize performance, and measure ROI effectively.
• Oversee social media platforms and campaigns, content creation, website management, and additional marketing initiatives.
• Coordinate and manage client events, webinars, and networking opportunities to build relationships and promote the firm’s expertise.
• Remain ahead of industry trends, ensuring our marketing efforts stay fresh, relevant, and innovative.
• Work closely with Firm Leadership and the legal team to promote our services effectively.

What We’re Looking For

• A minimum of five (5) years of marketing experience, preferably within the legal or professional services sector.
• Strong expertise in digital marketing tools, SEO, and content creation.
• Outstanding communication, project management, and organizational skills.
• A creative thinker who balances innovation with professionalism in all marketing strategies.
• Proven experience in managing client relationships and collaborating with external vendors or agencies.
• A results‑oriented mindset with a deep passion for driving growth and achieving measurable success.

Why Join Us

• Competitive salary with performance‑based incentives.
• Excellent benefits package including employer‑paid healthcare, life insurance, long‑term disability coverage, generous PTO time, 401(k) with match, paid parental leave, and a great work‑life balance.
• A collaborative, supportive, and inclusive work environment that fosters personal and professional growth.
• Numerous opportunities for career development within a respected law firm.
• A unique chance to make a significant, long‑lasting impact on the GMA brand and the communities we serve.

If you are ready to take the next step in your marketing career and play a key role in shaping the future of Geoff McDonald & Associates, we encourage you to apply today.