Marketing Manager

Teikametrics; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Join a dynamic global team as a Mandarin-Speaking Marketing Manager, where you will play a pivotal role in expanding the APAC customer base. This exciting position involves driving lead generation, creating optimized content for platforms like Tencent Video and Douyin/TikTok, and enhancing brand awareness through innovative offline marketing strategies. Collaborate closely with sales teams to align efforts and track key performance indicators, ensuring your contributions directly impact the company's growth. If you're passionate about digital marketing and eager to make a difference in a fast-paced environment, this role offers an incredible opportunity to thrive and grow.

Qualifications

• 2+ years of digital marketing experience focused on lead generation.
• Fluent in Mandarin Chinese and English, with strong communication skills.

Responsibilities

• Drive lead generation and create optimized Chinese-language landing pages.
• Collaborate with sales and track KPIs for marketing performance.

Skills

Digital Marketing

Lead Generation

Content Marketing

Social Media Management

Fluent in Mandarin Chinese

KPI Tracking

Event Planning

Partnership Development

Education

Bachelor’s Degree in Marketing or related field

Master’s Degree in relevant field

Tools

Video Platforms (e.g., Tencent Video, Douyin/TikTok)

WeChat

Newsletter Tools

Job description

ABOUT THE ROLE

Teikametrics is looking for a Mandarin-Speaking Marketing Manager to join our fast-growing dynamic global team to support our expanding APAC customer base. In this role, you will drive lead generation, create optimized Chinese-language landing pages, and expand content on platforms like Tencent Video and Douyin/TikTok. Lead offline marketing efforts through events, partnerships, and affiliates, and boost brand awareness across WeChat and newsletters. Collaborate with sales, track KPIs, and play a key role in Teikametrics’ growth in a dynamic, high-performance team.

HOW YOU’LL SPEND YOUR TIME

1. Lead Generation & Acquisition

Landing Page (LP) Creation:

• Assist to create a Chinese version landing page.
• Optimize the LP for conversions.
• Utilize video platforms like Tencent Video and Douyin/TikTok for content distribution.

Offline Activities:

• Explore opportunities for offline marketing, such as attending partner and industry events.
• Organize events with partners and develop questionnaires to capture leads during events.

Partners & Affiliates:

• Identify and establish strategic partnerships with relevant companies (CIFNews, STLB, Carbon6...).
• Develop and manage affiliate marketing programs.

Branding & Awareness:

Content Marketing & Social Media:

• Develop and execute content marketing strategies across various platforms (WeChat, Newsletter, Walmart Connect, etc.).
• Create engaging content, such as case studies and growth stories.
• Collaborate with the design team to create visually appealing content.

Goals & Tracking

Key Performance Indicators (KPIs):

• Define and track KPIs for brand awareness, lead generation, and conversion rates.
• Analyze website traffic, social media engagement, and lead conversion data.
• Report on campaign performance and ROI.

Additional Responsibilities

• Collaboration: Work with the sales team to align marketing efforts with sales goals.
• Stay Updated: Keep up with the latest marketing trends and technologies.

WHO YOU ARE

• 2+ years of digital marketing experience for lead generation as described above.
• Bachelor’s degree - ideally with a concentration in Economics, Marketing, Finance, Business Administration, Commerce, Mathematics, or Communications.
• Master’s Degree in a relevant field is a plus.
• Fluent command of Mandarin Chinese and English (written and reading).
• This role will be remote-based and requires the selected candidate to align business hours with Beijing Standard Time (GMT+8) to ensure coverage for our rapidly growing APAC customer base.
• Superlative communication skills with deep proficiency in professional writing and presentation.

ABOUT TEIKAMETRICS

Teikametrics’ AI-powered Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other marketplaces.

The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.