Marketing Manager

Smart City Apartment Locating; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

Smart City is seeking a Marketing Manager to lead Nashville's local marketing efforts, producing photo/video content and managing paid and organic campaigns across Instagram, TikTok, Facebook, and YouTube. You'll build relationships with apartment communities, creators, and local businesses while shaping a distinctive Nashville brand.

If you love storytelling, filming, writing, and city exploration, this is for you.

Qualifications

• 2+ years of experience in marketing, social media, content creation, or a related field.
• Excellent written and verbal communication skills.
• Strong understanding of short-form video and social media platforms.
• Comfortable filming, editing, and appearing on camera.
• Highly organized, self-motivated, and able to manage multiple projects.
• Equal parts creative thinker, storyteller, and problem solver.

Responsibilities

• Tour apartment communities and capture photo and video content.
• Create paid and organic content for Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Plan and manage content calendars and local marketing campaigns.
• Write website content, landing pages, blogs, emails, and ad copy.
• Build relationships with apartment communities, local businesses, creators, and influencers.
• Support recruiting and employer branding initiatives.
• Monitor campaign performance and use data to improve results.
• Collaborate with designers, strategists, and local leadership to bring campaigns to life.

Skills

Content creation

Social media

Video editing

Written communication

Organization

Job description

Smart City is one of the nation's fastest-growing apartment locating companies. Founded in Texas in 2013, we've helped thousands of renters find apartments they love while growing a community of more than 1 million followers across our social media channels. We opened Nashville in 2025 and are growing our community every day. The Marketing Manager is essential to this growth, and is responsible for helping create the brand people associate with apartment hunting in Nashville.

What you'll do:

You’ll execute local marketing for Nashville across organic and paid social media. Every day will look a little different, but you’ll spend your time:

• Touring apartment communities and capturing photo and video content.
• Creating paid and organic content for Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Planning and managing content calendars and local marketing campaigns.
• Writing website content, landing pages, blogs, emails, and ad copy.
• Building relationships with apartment communities, local businesses, creators, and influencers.
• Supporting recruiting and employer branding initiatives.
• Monitoring campaign performance and using data to improve results.
• Collaborating with designers, strategists, and local leadership to bring campaigns to life.

This role is perfect for you if you:

• Love creating content and telling stories.
• Are the friend who's always filming.
• Genuinely love Nashville and know what makes it unique.
• Find yourself scrolling Zillow or Apartment Finder just because it's fun.
• Get curious about why one Reel reached 250,000 people while another didn't.
• Love experimenting with trends, testing ideas, and learning what works.
• Enjoy writing just as much as creating video.
• Would rather spend your day exploring the city than sitting in back-to-back meetings.
• Like meeting new people and building relationships.
• Get excited by building something from scratch.

Qualifications:

• 2+ years of experience in marketing, social media, content creation, or a related field.
• Excellent written and verbal communication skills.
• Strong understanding of short-form video and social media platforms.
• Comfortable filming, editing, and appearing on camera.
• Highly organized, self-motivated, and able to manage multiple projects.
• Equal parts creative thinker, storyteller, and problem solver.

Building something new, together:

Our existing social channels have over 1M followers. Nashville is still newer, in the early stages of its growth. Success won't happen overnight, and the right person knows chasing consistency is better than chasing huge numbers. You'll be backed by a team that's successfully launched and grown thriving brands across multiple cities. You'll have creative support, proven playbooks, training, mentorship, designers, strategists, and teammates who genuinely want to see you succeed.

You'll have the resources of an established company with the freedom to make Nashville feel authentically Nashville.

Smart City is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, genetic information, or any other protected characteristic under applicable law.