Content & Lead-Gen Marketing Manager

Smart City Locating; Nashville (TN); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Bonus eligibility

Medical coverage

401(k)

Flexible PTO

Paid holidays

Company laptop & cell phone

Job summary

Smart City Locating in Nashville is seeking a Marketing Manager to own content creation and lead generation across social media and other channels for their market. You will develop content for blogs, websites, emails, ads, and listings while ensuring brand consistency.

You will collaborate with marketing teammates and department leaders to deliver high‑quality content, manage calendars, and measure performance to drive growth.

Qualifications

• High School Diploma or equivalent is required.
• Associates or Bachelor’s Degree in marketing, communications, art or related field is preferred.
• 2 years of marketing or sales experience.
• Experience developing content across multiple digital platforms is ideal.
• Experience with new trending social media content is ideal.
• Experience in inbound marketing.
• Experience in short-form copywriting for social media captions and display advertising.
• Experience in long-form copywriting and SEO for website blogs, email marketing, and other types of content.

Responsibilities

• Maintain Content Calendars, in collaboration with the Marketing Team, to grow our organic brand and support lead generation.
• Create, execute, analyze and manage marketing initiatives across assigned market platforms.
• Generate leads through social media, email marketing, and other efforts.
• Be agile and adjust posting strategies based on business needs.
• Convey the brand voice through copywriting while maintaining guidelines.
• Collaborate with influencers and partners for brand campaigns.
• Manage and update website content including leases, listings, and blogs.
• Support digital advertisement efforts.
• Email marketing newsletters, promotions, announcements, etc.
• Employer-brand and recruiting content.
• Assist with new marketing initiatives and trial new platforms.

Skills

Content creation

Copywriting

Social media

SEO writing

Project management

Communication

Time management

Education

High School Diploma

Associates or Bachelor’s in marketing/communications/art

Tools

Wordpress CMS

Mailchimp

Social platforms

Adobe CS

Canva

Splice

VSCO

Asana

Google Workspace

Excel

CRM

Mac/iOS

Job description

Smart City Locating in Nashville is seeking a Marketing Manager to own content creation and lead generation across social media and other channels for their market. You will develop content for blogs, websites, emails, ads, and listings while ensuring brand consistency.

You will collaborate with marketing teammates and department leaders to deliver high‑quality content, manage calendars, and measure performance to drive growth.