Marketing Manager

Doowii, Inc.; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Doowii, Inc. is seeking a dedicated marketer to enhance awareness and engagement of their education-focused data platform. The role involves crafting compelling multi-channel campaigns, managing content, and strengthening partnerships, all while supporting the mission to empower educators through data analytics.

Benefits

Competitive compensation

New-hire equity grant

Open PTO policy

Medical, dental, and vision benefits

Goal-setting and performance reviews

Remote-work eligible

Qualifications

• 3–5 years in B2B marketing, ideally in EdTech or SaaS.
• Experience managing integrated marketing campaigns.
• Familiarity with marketing automation and CRM tools.

Responsibilities

• Build and execute multi-channel marketing campaigns.
• Create and distribute high-value content.
• Plan and manage presence at EdTech events.

Skills

Storytelling

Content Creation

Project Management

Communication

Analytical Skills

Tools

HubSpot

Salesforce

Job description

About Doowii

At Doowii, we’re motivated by a shared mission to help every educator realize the full potential of each student by empowering them to effectively use data and analytics. Our vision is to democratize data analytics for all educators by delivering solutions that radically improve reporting and insight gathering.

Doowii is a data platform for educators which delivers meaningful insights by re-imagining analytics: we're enabling users to get the insights and answers they need from their data.

As our first dedicated marketer, you’ll play a pivotal role in shaping how schools and educators discover, understand, and adopt our platform. You’ll lead the charge on building awareness, generating leads, and deepening engagement across K-12 and Higher Ed audiences.

If you're excited about building from the ground up and making a direct impact on how education evolves through data, we’d love to meet you!

Responsibilities (You Will)

• Campaign Development: Build and execute multi-channel marketing campaigns (email, social, content, paid, SEO) to drive customer acquisition and retention.

• Content Strategy: Collaborate with internal teams to create and distribute high-value content such as blog posts, white papers, case studies, newsletters, and webinars that reflect the voice of the educator.

• Event Marketing: Plan and manage Doowii’s presence at EdTech conferences, trade shows, and regional events—including logistics, collateral, and lead capture strategies.

• Partnership Enablement: Support go-to-market efforts with EdTech partners, including co-marketing campaigns, joint webinars, and sales enablement assets.

• Analytics & Optimization: Define KPIs and track campaign performance. Use insights to improve ROI and optimize marketing spend.

• Product Marketing: Help craft messaging for new features and launches. Translate technical concepts into benefits-focused messaging that resonates with K-12 and Higher Ed audiences.

• CRM & Lead Nurturing: Manage lead funnels using Attio or similar tools. Design nurture flows and email campaigns that convert interest into action.

Requirements (You have)

• 3–5 years of experience in B2B marketing, ideally in EdTech, SaaS, or data/analytics.

• Strong storytelling, writing, and content creation skills.

• Experience managing integrated marketing campaigns with measurable results.

• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).

• Creative mindset with analytical rigor—comfortable with both strategy and hands-on execution.

• Excellent project management and communication skills.

• Passion for education and making a difference through data.

Why work at Doowii

• Competitive compensation

• New-hire equity grant

• Open PTO policy & company holidays,

• Medical, dental, and vision benefits for you and your family

• A mission-driven culture and community

• Goal-setting, regular performance reviews, career-focused conversations, and internal trainings

• Remote-work eligible

Doowii employees are required to successfully pass a background check upon being hired.

Equal Opportunity

Doowii is an Equal Opportunity Employer and values diversity in our workforce. We believe that a diverse and inclusive workplace fosters innovation, creativity, and collaboration. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, education, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.