Marketing Manager

NightOwl Consulting; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Above market salary

HMO for principal and dependents

Government-mandated benefits

Performance-based incentives

Quarterly company events

In-depth training for career growth

Great company culture

Job summary

NightOwl Consulting is seeking a Marketing Manager to expand the brand and generate high-quality leads. You will craft compelling campaigns, optimize digital channels, and implement innovative ICP-focused strategies to deliver measurable results.

In this role, you will lead marketing initiatives across paid, social, and email channels, oversee content creation, and collaborate with referral partners to boost conversions. Strong analytical and storytelling skills are essential for success.

Qualifications

• Experience running end-to-end digital marketing campaigns and lead generation programs.
• Ability to optimize campaigns for ICPs and ROI.
• Strong storytelling and content creation capabilities.

Responsibilities

• Develop and execute a comprehensive marketing strategy targeting high-income professionals and business owners.
• Lead generation and nurturing across paid, social, and email channels.
• Oversee branding and content creation across blogs, videos, and social posts.
• Track campaign performance, prepare ROI reports, and optimize for quality leads.
• Collaborate with lending partners to refine messaging and run co-branded campaigns.

Skills

Digital advertising

Email marketing

Analytics tools

Lead generation

Communication skills

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Mailchimp

HubSpot

Job description

We're seeking a Marketing Manager who will play a pivotal role in expanding our brand and generating quality leads. This person will be responsible for crafting compelling marketing campaigns, optimizing digital channels, and implementing innovative strategies to attract and engage our Ideal Customer Profile (ICP). If you're a results-driven marketer with a passion for creating value, we want you on our team.

Key Responsibilities

• Marketing Strategy Development Design and execute a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities. Develop campaigns aligned with our differentiators and Ideal Customer Profile.
• Lead Generation and Nurturing Manage digital lead generation efforts, including paid advertising, social media campaigns, and email marketing. Develop automated workflows and drip campaigns to nurture leads through the buyer’s journey.
• Branding and Content Creation Oversee the creation of content, including blogs, videos, social media posts, and client-focused resources. Ensure messaging aligns with our wealth-building and relationship-driven philosophy.
• Analytics and Reporting Track and analyze campaign performance metrics to optimize efforts and ensure a steady flow of quality leads. Prepare monthly reports showcasing ROI, lead quality, and conversion rates.
• Partnership and Team Collaboration Collaborate with the lending team to refine messaging and ensure consistent communication of our value proposition. Develop co-branded campaigns with referral partners such as realtors and financial advisors.
• Non-Core Responsibilities Manage relationships with vendors, such as graphic designers or video production teams. Stay updated on industry trends and competitors’ strategies. Organize and promote customer appreciation events and community involvement initiatives.
• Day-to-Day Activities Monitor and manage digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube. Update and optimize website content, ensuring SEO best practices. Coordinate weekly marketing calls with the lending team to align goals. Respond to social media comments and engage with online communities. Review analytics dashboards and make adjustments to campaigns as needed.

Skills, Knowledge and Expertise

Proficient in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager). Advanced knowledge of email marketing tools (e.g., Mailchimp, HubSpot). Strong experience with analytics tools (Google Analytics, social media insights). Proven ability to generate and nurture high-quality leads. Experience in the real estate or mortgage industry is a significant plus. Exceptional communication and storytelling skills. Highly organized with the ability to manage multiple projects. Creative thinker with an eye for detail and design. Data-driven mindset with strong problem-solving abilities. Team player with a collaborative approach.

Benefits

• Above market salary
• HMO for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives
• Quarterly Company Events
• In-depth training for career growth
• Great Company Culture and HR experience
• 1,000 PHP De Minimis
• Equipment and software provided