Marketing Coordinator

NightOwl Consulting; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Above market salary

HMO on Day 1

Government-mandated benefits

Performance-based incentives

Company events and equipment

Job summary

NightOwl Consulting is seeking a Marketing Operations professional to manage and optimize our marketing systems, templates, and campaigns for real estate and mortgage audiences. You will customize materials, schedule campaigns, and ensure compliance while driving data accuracy and measurable results.

Collaborating with loan officers and operations teams, you will connect platforms via APIs, troubleshoot automation, and improve lifecycle marketing from lead to close.

Qualifications

• 3–5 years in marketing operations or coordination
• Experience in real estate or mortgage marketing preferred
• Strong email and SMS marketing knowledge
• Excellent data hygiene and segmentation skills
• Knowledge of API integrations and automation logic
• Proficiency with Excel
• Clear communicator and organized multitasker in a system-driven environment

Responsibilities

• Marketing systems and templates customization and campaign execution
• Data clean-up, maintenance, and segmentation across CRM systems
• Implement and optimize marketing automation workflows and CRM integrations
• Provide strategic input to marketing plans for real estate and mortgage audiences
• Collaborate with loan officers, agents, and operations to align marketing with business goals

Skills

Marketing operations

CRM experience

Data hygiene

Email marketing

SMS marketing

API integrations

Automation workflows

Excel

Tools

Insellerate

Hubspot

Go High Level

Salesforce

Big Purple Dot

Mailchimp

ActiveCampaign

Constant Contact

SlickText

Eventbrite

Canva

Capcut

Typeform

ChatGPT

Job description

Key Responsibilities

• Marketing Operations: Leverage and manage existing marketing systems and tools— "plug and play" without needing to build from scratch. Customize marketing templates (flyers, photo and video materials, emails, SMS) by updating market-specific stats and messaging to match targeted audiences. Execute SMS and email marketing campaigns, including drip sequences, on schedule and within compliance standards. Monitor and adjust campaign performance using KPIs, open rates, CTRs, and conversion metrics.
• Data & Compliance: Conduct data clean-up, maintenance, and segmentation to ensure accuracy and consistency across CRM systems. Maintain data integrity in all marketing efforts, adhering to company policies and industry regulations. Ensure all marketing materials and strategies are compliant with mortgage industry standards and guidelines.
• Technical/Automation: Implement and optimize workflows using marketing automation platforms and CRM integrations. Work with APIs to connect marketing platforms and ensure seamless communication between systems. Troubleshoot system errors or marketing logic issues across tools and campaigns.
• Strategic Support: Provide tactical input into the planning and execution of marketing strategies tailored to real estate and mortgage audiences. Identify optimization opportunities across the customer lifecycle—from lead capture to nurture and close. Collaborate with loan officers, agents, and operations teams to align marketing efforts with business objectives.

Skills, Knowledge and Expertise

• Experience: 3–5 years in marketing operations or coordination, ideally within the real estate or mortgage industry.
• Tools: Familiar with Insellerate, Hubspot, Go High Level, Salesforce, Big Purple Dot or similar CRMs. Mailchimp, ActiveCampaign, Constant Contact, SlickText, Eventbrite, Canva, Capcut, Typeform, ChatGPT.
• Skills: Photo and Video Editing.
• Strong understanding of email and SMS marketing, segmentation, and A/B testing.
• Excellent data hygiene and management skills.
• Knowledge of API integrations and automation logic.
• Proficiency with compliance-related marketing practices in mortgage/real estate.
• Clear communicator and organized multitasker who thrives in a system-driven environment.
• Proficiency with Excel.
• Preferred: Ideal candidate would have experience the following (or similar) tools: Mailchimp, ActiveCampaign, Constant Contact, SlickText, Eventbrite, Canva, Capcut, Typeform, ChatGPT. Ideal candidate would also have some web design and/or social media management experience.

Benefits

• Above market salary
• HMO on Day 1 for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives Quarterly
• Company Events 1,000 PHP De Minimis Equipment and software provided