Marketing Manager

LHH; Tampa (FL); On-site; USD 65,000 - 110,000; Full time

Job summary

A leading professional services firm in Tampa is seeking an experienced business development professional. The role involves identifying new business opportunities, strengthening client relationships, and collaborating with attorneys to develop marketing strategies. Candidates should have a Bachelor’s degree and at least 5 years of relevant experience in a legal or professional services environment.

Qualifications

• 5+ years of experience in business development, preferably in a legal or professional services environment.
• Strong understanding of law firm operations and client service expectations.
• Proficient in CRM tools and marketing platforms.
• Proficiency with CRM tools, MS Office, and marketing platforms.

Responsibilities

• Build and maintain relationships with current and prospective clients.
• Conduct client research and develop tailored engagement strategies.
• Monitor industry trends and competitor activity to inform strategy.
• Work with marketing teams to develop thought leadership content and campaigns.
• Maintain CRM systems and track business development metrics.
• Collaborate with practice group leaders and attorneys to develop business plans.
• Identify cross-selling opportunities and support client targeting efforts.
• Monitor industry trends and competitor activity to inform strategy

Skills

Business development

Client relationship management

Proposal writing

CRM proficiency

Education

Bachelor’s degree in Business, Marketing, Communications or related field

Tools

CRM tools

Microsoft Office Suite

Marketing platforms

Job description

This role will be responsible for identifying new business opportunities, strengthening client relationships, and collaborating with attorneys to develop and execute marketing and client development strategies.

Responsibilities

• Build and maintain relationships with current and prospective clients.
• Conduct client research and develop tailored engagement strategies.
• Support the creation of proposals, pitch materials, and RFP responses.
• Work with marketing teams to develop thought leadership content and campaigns.
• Maintain CRM systems and track business development metrics.
• Collaborate with practice group leaders and attorneys to develop business plans.
• Identify cross-selling opportunities and support client targeting efforts.
• Monitor industry trends and competitor activity to inform strategy

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 5+ years of experience in business development, preferably in a legal or professional services environment.
• Strong understanding of law firm operations and client service expectations.
• Proficiency in CRM tools, Microsoft Office Suite, and marketing platforms.