Business Development and Marketing Manager

CALIBRATE

Washington (District of Columbia)

On-site

USD 90,000 - 120,000

Full time

14 days+

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Job summary

A prominent legal firm in Washington, D.C. seeks a Business Development and Marketing Manager to lead marketing initiatives enhancing brand presence across the metropolitan area. The ideal candidate should have over 7 years of business development experience in legal or professional services, possessing strong communication skills and exceptional attention to detail. The role involves cross-team collaboration to align marketing strategies with business goals and requires a proactive approach in managing client relationships and marketing materials.

Qualifications

7+ years of experience in business development or marketing within a law firm or professional services setting.
Proactive team player with strong communication skills.
Exceptional attention to detail and ability to thrive under pressure.

Responsibilities

Build relationships with attorneys and managers for marketing initiatives.
Oversee media opportunities and improve brand visibility.
Lead proposal strategy and oversee RFP responses.
Develop accurate marketing materials alongside attorneys.
Collaborate with Event and Communications teams on branding.

Skills

Client engagement

Project management

Content management

Strategic marketing

Cross-team collaboration

Education

Bachelor’s degree in marketing, business, communications or related field

Job description

Business Development and Marketing Manager

2 days ago Be among the first 25 applicants

We are working on behalf of an Am Law 20 firm to recruit a Business Development and Marketing Manager for the firm’s Washington, D.C. office. Reporting to the Director of Marketing, this role will collaborate closely with the Events and Communications teams to lead a broad range of marketing, business development, and strategic communications initiatives. The Manager will play a key role in strengthening the firm’s brand presence and increasing its visibility across the Washington, D.C. metropolitan region as well as working with the key practices in the region.

Key Responsibilities

Client Engagement: Build and maintain strong relationships with attorneys and managers to advance marketing and business development initiatives. Partner with external organizations to lead efforts that strengthen client relationships and enhance the firm’s brand visibility across the region.
Project and Content Management: Oversee media opportunities and nominations, directory submissions, marketing and conference materials, and event sponsorships to increase the firm’s visibility and influence.
Proposal Management: Lead proposal strategy and client engagement initiatives by overseeing RFP responses and market research
Strategic Marketing and Business Development: Partner with attorneys, practice leaders, and marketing professionals to develop up-to-date and accurate marketing materials – including biographies, practice area descriptions, press releases, and website content - support new attorney onboarding, and drive strategic business development initiatives including working with local community and professional organizations.
Cross-team Collaboration: Work in tandem with Event and Communications leads to ensure initiatives are aligned with overall brand and business development goals.

Credentials and Expertise

Educational Background: Bachelor’s degree in marketing, business, communications or related field required.
Experience: A minimum of 7 years of experience in business development or marketing within a law firm or other professional services setting.
Proactive team player with a client-focused mindset, strong written and verbal communication skills, exceptional attention to detail, and the ability to thrive under pressure while balancing competing priorities in a fast-growth environment.

Seniority Level