Marketing Director

Equahire; Tulsa (OK); On-site; USD 120,000 - 180,000; Full time

Job summary

Equahire in Tulsa is seeking a Marketing Director to own the full marketing function, including strategy, execution, and results. This hands-on leadership role reports to leadership and sets the annual plan and budget, then drives campaigns end-to-end with vendors and creative teams.

You’ll manage ServiceTitan Marketing Pro, run paid digital campaigns, oversee content production, and report on performance to optimize spend. A strong track record in lead generation and revenue impact is essential.

Qualifications

• 5+ years of marketing experience with increasing responsibility.
• Hands-on experience running paid digital campaigns (Meta, Google) and measuring ROAS and CPL.
• Experience with CRM-based marketing automation platforms.

Responsibilities

• Own and execute the annual marketing plan and budget.
• Lead campaigns across digital, email, social and traditional channels.
• Coordinate content production and creative development.
• Manage vendors and schedules to maintain brand consistency.
• Track KPIs like lead volume, CPL, ROAS and report results.
• Drive growth through measurable revenue-linked marketing initiatives.

Skills

Marketing strategy

Campaign management

Digital advertising

CRM platforms

Content production

Budgeting

Vendor coordination

Tools

ServiceTitan Marketing Pro

Job description

Work with a rapidly growing residential home services company serving the Tulsa metro. Our client's business runs on repeat customers and referrals, and marketing is a core driver of their growth - not an afterthought. They're looking for a Marketing Director to own the full marketing function: strategy, execution, and results.

This is a hands-on leadership role with real ownership and a direct line to company leadership. You'll set the annual marketing plan and budget, then execute against it - running campaigns yourself, coordinating vendors and creative production, and reporting on what's working. Your work will be measured in booked calls and revenue, not vanity metrics.

What You'll Do

• Manage ServiceTitan Marketing Pro, including email and SMS drip campaigns for lead nurture, maintenance reminders, and customer reactivation
• Plan and run paid social and digital marketing campaigns; maintain the company website and Facebook Business Page
• Coordinate photo and video shoots and oversee content production for use across channels
• Lead the planning, creative development, and execution of integrated campaigns across digital, social, email, and traditional channels
• Track and report on KPIs including lead volume, cost per lead, and return on ad spend (ROAS), and adjust campaigns based on performance
• Lead the annual marketing planning and budgeting process, working with leadership to align spend with growth targets

What We're Looking For

• 5+ years of marketing experience with increasing responsibility; experience in home services or another local, lead-generation-driven business is strongly preferred
• Hands-on experience running paid digital campaigns (Meta, Google) and measuring results against cost-per-lead and ROAS targets
• Working knowledge of ServiceTitan Marketing Pro or a comparable CRM-based marketing automation platform
• Experience managing creative production - briefing shoots, working with photographers/videographers, and keeping content on brand
• Strong organizational skills; you can manage multiple campaigns, vendors, and deadlines without dropping details
• Comfort owning a budget and defending marketing spend with data

Why This Role

• Ownership: You run the marketing function - no layers between you and the decision-makers
• Impact you can measure: Direct connection between your campaigns and company revenue
• Growth: The company is expanding, and this role grows with it
• Stability: Home services is a resilient, essential industry - people always need their homes working