Marketing Manager

Tours4fun; San Gabriel (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

401(k) Retirement Plan with Company 2%

Travel and Theme Park Discounts

Paid Holidays, Vacation and Sick Time

Job summary

Tours4fun in the United States is seeking a seasoned marketing leader to oversee overseas market growth, localization of products and campaigns, and cross-border collaboration. You will shape strategy and manage campaigns across Europe and North America, aligning with regional teams to optimize performance and ROI.

The role requires strong analytical skills, direct experience in OTA or travel sectors, and fluency in English and Mandarin, with a proven track record of driving revenue growth and

Qualifications

• 5+ years of experience in marketing and team management
• Proven track record in leading projects with significant revenue impact
• Deep understanding of OTA industry and Western markets
• Strong market insight and analytical capabilities
• Fluent in English and Mandarin

Responsibilities

• Oversee overseas market growth framework and execute growth targets
• Drive localization of products, content, and marketing initiatives for local OTA industry needs
• Lead global brand building, performance advertising, and end-to-end marketing campaigns
• Direct SEO/SEM and social media campaigns (Google/Facebook/TikTok) with ongoing optimization
• Manage marketing budgets and ROI for overseas markets
• Establish data dashboards to monitor key metrics and manage risk
• Build and manage overseas teams and coordinate with cross-timezone resources

Skills

Marketing leadership

Worldwide market experience

English and Mandarin

Analytical skills

Cross-functional leadership

OTA/ travel industry knowledge

Tools

Marketing analytics tools

SEO/SEM

Job description

Responsibilities

• Oversee the overseas market growth framework, develop and execute overall market strategies and growth targets.

Overseas Growth Strategy Management

• Conduct in-depth analysis of local OTA industry and consumer needs, drive localization of products, content, and marketing initiatives, and formulate effective channel growth strategies.

Market Insight & Localization Strategy

• Lead global brand building, manage performance advertising, media communication, and end-to-end marketing campaign planning and execution.
• Direct SEO/SEM, social media traffic acquisition, and advertising campaigns (Google/Facebook/TikTok, etc.), continuously optimizing channel performance.

Budget Management & ROI Optimization

• Manage marketing budgets, maintain strict cost control, and assume accountability for overseas market growth and return on investment.

Data-Driven Approach & Risk Control

• Establish overseas business data dashboards to monitor key metrics; anticipate policy and market risks to ensure compliant operations.

Team Building & Cross-Regional Collaboration

• Build and manage overseas operations teams, design performance evaluation systems, and efficiently coordinate domestic and international product and technical resources to facilitate cross-time zone collaboration.

Qualifications

• 5+ years of experience in marketing and team management, with familiarity in European/North American markets
• Proven track record of leading projects with annual revenue exceeding $50 million
• Deep understanding of the OTA industry and Western markets
• Strong market insight, analytical skills, and entertainment marketing resources
• Skilled in leading cross-functional/regional teams to drive business collaboration and achieve results
• Fluent in English and Mandarin

• Location: 140 W Valley Blvd., Suite 220, San Gabriel, CA 91776 (Located above 99 Ranch Market)

As a Full Time member of the Tours4fun Team we offer:

• Competitive Pay
• Paid Holiday, Vacation and Sick Time
• Medical, Dental and Vision Health Insurance and 401(k) Retirement Plan with Company Match Program
• Travel and Theme Park Discounts

• A fun, collaborative environment that is adventurous and open-minded. Encouraged to learn and grow personally and professionally to assume greater responsibilities and career advancement

Tours4fun and its logo are trademarks of Easy-Go Inc. CST # 2096846-50