Marketing Manager

Avanti Holdings LLC; San Antonio (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

Avanti Holdings LLC seeks a Marketing Manager who will own marketing across our growing portfolio of brands and markets. This hands-on role involves turning ideas into campaigns, managing social media, coordinating digital advertising, and developing email and SMS programs to drive results.

You will oversee calendars, content creation, and graphics, while tracking performance and optimizing strategies across multiple brands and locations.

Qualifications

• 2–3+ years of marketing experience with ownership of campaigns from concept to execution.
• Ability to write clear, engaging marketing copy and adapt voice for diverse audiences.
• Experience using AI tools for research and digital marketing tasks; evaluates results for quality and brand voice.
• Familiarity with Meta Ads, Google Ads, email marketing, and digital lead generation.

Responsibilities

• Own marketing campaigns across multiple brands, locations, and markets.
• Manage content calendars and marketing calendars to stay on schedule.
• Develop social media strategy, content creation, scheduling, and engagement.
• Create graphics, promotional materials, digital content, and marketing collateral.
• Lead digital advertising campaigns across Meta, Google, and other networks.
• Design and execute email and SMS campaigns for promotions, lead nurturing, retention, and reactivation.
• Support local marketing efforts, events, partnerships, and grassroots initiatives.
• Coordinate website and landing-page content as needed.
• Measure marketing performance, track lead sources, and provide campaign recommendations.
• Coordinate with external vendors or marketing partners when needed.
• Transition agency-supported work into scalable internal processes.

Skills

Campaign management

Social media management

Content copywriting

AI-assisted marketing

Data analysis

Project organization

Brand adaptability

Independent collaboration

Education

Bachelor's degree in Marketing, Communications, Business, Advertising, or related field

Tools

Canva

Adobe Creative Suite

Job description

Description

Own the Marketing. Build the Function.

Are you the kind of marketer who wants to do more than create a strategy deck or pass requests to an agency? Avanti Holdings, LLC is looking for a Marketing Manager who can take ownership of marketing across our growing portfolio of brands and markets.

This is a hands-on role for someone who enjoys taking an idea from concept to execution - building campaigns, creating content, managing social media, coordinating digital advertising, developing email and SMS campaigns, supporting local marketing efforts, and then looking at the results to determine what we should do next.

Avanti Holdings operates businesses across fitness, wellness, youth development, and healthcare-related industries, including Orangetheory Fitness, KidStrong, The DRIPBaR, and GAP-FLEX. No two brands - or days - are exactly the same.

This position is In-Person, Full-Time, Monday - Friday. Our corporate office is located in Alamo Heights.

What You'll Own

• Marketing campaigns across multiple brands, locations, and markets.
• Marketing and content calendars that keep campaigns organized and on schedule.
• Social media strategy, content creation, scheduling, and engagement.
• Graphics, promotional materials, digital content, and marketing collateral.
• Meta, Google, and other applicable digital advertising campaigns.
• Email and SMS campaigns supporting promotions, lead nurturing, retention, and reactivation.
• Local marketing, community partnerships, events, referral opportunities, and grassroots initiatives.
• Marketing support for new services, seasonal promotions, events, and company initiatives.
• Basic website and landing-page content coordination as needed.
• Marketing performance reporting, lead-source tracking, campaign analysis, and recommendations.
• Outside vendors or specialized marketing partners when additional expertise is needed.
• The transition of applicable agency-supported work into an organized, scalable internal marketing function.

AI, Technology & Smarter Execution

Use AI as a practical marketing tool to work smarter and move faster across multiple brands - from brainstorming and copy development to campaign planning, content repurposing, workflow automation, and performance insights. We expect thoughtful human review of AI-assisted work for accuracy, quality, brand voice, originality, and responsible handling of confidential information.

Requirements

What We're Looking For

We are looking for someone with 2-3+ years of marketing experience who is ready to take real ownership of their work.

• You have experience managing marketing campaigns from beginning to end.
• You are confident managing social media accounts and content calendars.
• You can write clear, engaging marketing copy and adapt your voice for different audiences.
• You have experience creating content using Canva, Adobe, or similar tools.
• You have 2+ years of using AI for research and digital tools.
• You understand the fundamentals of Meta Ads, Google Ads, email marketing, and digital lead generation.
• You can review marketing data and use it to make better decisions.
• You are highly organized and comfortable managing multiple priorities and deadlines at once.
• You can adjust your marketing approach depending on the brand, location, and target audience.
• You are creative, resourceful, and willing to jump in and execute.
• You work independently while collaborating well with leadership and operational teams.

Experience with multi-location businesses, franchise organizations, fitness, wellness, healthcare, or consumer-service brands is a plus. A Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field is preferred but not required for candidates with strong relevant experience.

This Role Is a Good Fit for Someone Who...

• Wants to own marketing rather than simply coordinate it.
• Enjoys both creative work and performance-driven decision making.
• Can switch between very different brands without losing attention to detail.
• Likes building structure, calendars, processes, and systems around a growing function.
• Understands that they do not need to be a specialist in every marketing discipline - but can manage the core work and recognize when specialized support is needed.