Director of Marketing

Valliant Consulting Group; Albuquerque (NM); On-site; USD 120,000 - 160,000; Full time

Job summary

Visit Albuquerque is seeking an experienced and strategic Director of Marketing to lead initiatives that inspire travel and drive visitation. This role oversees digital marketing, website strategy, email marketing, content development, brand activations, social media and marketing operations while managing a talented Marketing team.

This is an opportunity to blend strategy, creativity, technology and leadership to tell Albuquerque's story, grow destination awareness and support the city's

Qualifications

• Bachelor's degree in marketing, communications or related field with five+ years of relevant experience.
• Proven success developing and executing measurable marketing campaigns.
• Strong knowledge of digital marketing, email marketing, website management and analytics.
• Previous supervisory experience.
• Excellent project management, writing, editing, communication and presentation skills.
• Experience managing budgets, agencies, vendors and external partners.
• Ability to manage multiple priorities, meet deadlines, work independently in a fast-paced environment.
• Experience in tourism or hospitality and knowledge of Albuquerque a plus.
• Willingness to travel and work occasional evenings and weekends.

Responsibilities

• Plan, develop and execute integrated campaigns promoting Albuquerque as a destination for leisure travel, meetings, conventions and sports tourism.
• Lead digital marketing programs, including SEO, GEO, SEM/PPC, email marketing, website analytics and content strategy.
• Oversee the development, functionality, content, optimization and performance of Visit Albuquerque's website and microsites.
• Supervise Marketing staff and interns, including setting priorities, goals and performance expectations.
• Manage relationships with marketing agencies, vendors and contractors.
• Plan and execute brand activations, event sponsorships and experiential marketing initiatives.
• Monitor budgets and campaign performance, prepare reports and make data-driven recommendations.

Skills

Digital marketing

Email marketing

Website analytics

Project management

Leadership

Writing & editing

Communication

Budget management

Vendor management

Travel readiness

Education

Bachelor's degree in marketing, communications or related field

Job description

As the official destination organization for the city, Visit Albuquerque is responsible for promoting Albuquerque as a competitive and world-class leisure, meeting, convention and sports destination, and enhancing its public image as a dynamic place to live and work. Through the impact of travel, Visit Albuquerque strengthens the city's economic position and provides opportunity for people in the community.

Visit Albuquerque is seeking an experienced and strategic Director of Marketing to lead initiatives that inspire travel and drive visitation. This role oversees digital marketing, website strategy, email marketing, content development, brand activations, social media and marketing operations while managing a talented and dedicated Marketing team.

This is an opportunity to combine strategy, creativity, technology and leadership to tell Albuquerque's story, grow destination awareness and support the city's tourism economy.

Visit Albuquerque offers employees a collaborative, team-oriented culture, opportunities for growth, a strong compensation and benefits package, and the opportunity to be a part of some of the coolest events in Albuquerque. Learn more at visitalbuquerque.org

Key Responsibilities

• Plan, develop and execute integrated campaigns promoting Albuquerque as a destination for leisure travel, meetings, conventions and sports tourism.


• Lead digital marketing programs, including SEO, GEO, SEM/PPC, email marketing, website analytics and content strategy.


• Oversee the development, functionality, content, optimization and performance of Visit Albuquerque's website and microsites.


• Supervise Marketing staff and interns, including setting priorities, goals and performance expectations.


• Manage relationships with marketing agencies, vendors and contractors.


• Plan and execute brand activations, event sponsorships and experiential marketing initiatives.


• Monitor budgets and campaign performance, prepare reports and make data-driven recommendations.

Qualifications

• Bachelor's degree in marketing, communications or related field, with five or more years of relevant experience.


• Demonstrated success developing and executing measurable marketing campaigns.


• Strong knowledge of digital marketing, email marketing, website management and website analytics.


• Previous supervisory experience.


• Excellent project management, writing, editing, communication and presentation skills.


• Experience managing budgets, agencies, vendors and external partners.


• Ability to manage multiple priorities, meet deadlines, work independently and adapt in a fast-paced environment.


• Experience in tourism or hospitality and knowledge of Albuquerque are a plus.


• Willingness to travel and work occasional evenings and weekends.

Note to Applicants:

Visit Albuquerque is an equal opportunity employer.