Marketing Manager

Simplus; Salt Lake City (UT); On-site; USD 90,000 - 130,000; Full time

Job summary

Simplus is seeking a Marketing Manager to lead go-to-market initiatives, drive demand generation, and increase brand awareness. The role collaborates with sales, leadership, and practice leaders to execute integrated campaigns across digital, social, partner, and industry channels.

The successful candidate will drive webinars, roadshows, and events, manage budgets, analyze metrics, and report ROI to executives. Salesforce ecosystem experience is highly desirable for this position.

Qualifications

• 4-6 years of experience in GTM marketing, demand generation, or field marketing.
• Proven experience driving demand through integrated marketing campaigns and programs.
• Experience with brand positioning, messaging, and strategic marketing initiatives.
• Strong background in digital marketing, social media marketing, and content-driven campaigns.
• Experience planning and executing events, webinars, roadshows, and executive engagement programs.
• Ability to collaborate effectively with global teams, senior leadership, sales organizations, and partner ecosystems.
• Strong analytical skills with experience measuring campaign performance and marketing ROI.
• Experience managing marketing budgets and driving cost optimization across campaigns.
• Excellent communication, project management, and stakeholder management skills.
• Experience within the Salesforce ecosystem or Salesforce-related services is highly desirable.

Responsibilities

• Develop and execute GTM marketing plans to drive demand generation, pipeline growth, and market awareness.
• Support brand positioning and messaging initiatives to strengthen Simplus' market presence.
• Plan and execute integrated marketing campaigns leveraging both online and offline channels.
• Drive digital marketing and social media programs to increase engagement, reach, and lead generation.
• Partner with Simplus and Infosys marketing teams, sales leadership, and practice leaders to align strategies with goals.
• Plan and execute sales enablement activities, including webinars, roadshows, and campaign materials.
• Lead participation in industry conferences, partner events, and executive forums.
• Manage marketing budgets and ensure effective allocation of resources for ROI.
• Track, analyze, and report marketing performance metrics to leadership quarterly.
• Identify opportunities to improve campaign effectiveness and optimize investments.

Skills

GTM Marketing

Demand Generation

Field Marketing

Digital Marketing

Campaign Analytics

Marketing Budget Management

Stakeholder Management

Event Planning

Tools

Salesforce

Web Analytics

Job description

At Simplus, culture comes first. Guided by our values of stewardship, critical thinking, and an underdog spirit, we place ideas in front of titles, value diversity, and continually strive to serve our customers and each other. Our global team, representing 17 nationalities and 20 languages on four continents, is dedicated to being the undisputed leaders in Salesforce quote-to-cash.

Position Summary

We are seeking a results-driven Marketing Manager to lead go-to-market (GTM) marketing initiatives that drive demand generation, increase brand awareness, and support business growth. This role will be responsible for planning and executing integrated marketing campaigns, partnering with sales and leadership teams, and driving market visibility through digital, social, partner, and industry channels.

Key Responsibilities

• Develop and execute GTM marketing plans to drive demand generation, pipeline growth, and market awareness.
• Support brand positioning and messaging initiatives to strengthen Simplus' market presence.
• Plan and execute integrated marketing campaigns leveraging both online and offline channels.
• Drive digital marketing and social media programs to increase engagement, reach, and lead generation.
• Partner closely with Simplus and Infosys marketing teams, sales leadership, and practice leaders to align marketing strategies with business goals.
• Plan and execute sales enablement activities, including webinars, roadshows, internal communications, and campaign support materials.
• Lead participation in industry conferences, partner events, executive forums, and private client engagement events.
• Manage marketing budgets and ensure effective allocation of resources to maximize campaign ROI.
• Track, analyze, and report marketing performance metrics to leadership on a quarterly basis.
• Identify opportunities to improve campaign effectiveness and optimize marketing investments.

Qualifications & Skills

• 4-6 years of experience in GTM marketing, demand generation, or field marketing.
• Proven experience driving demand through integrated marketing campaigns and programs.
• Experience with brand positioning, messaging, and strategic marketing initiatives.
• Strong background in digital marketing, social media marketing, and content-driven campaigns.
• Experience planning and executing events, webinars, roadshows, and executive engagement programs.
• Ability to collaborate effectively with global teams, senior leadership, sales organizations, and partner ecosystems.
• Strong analytical skills with experience measuring campaign performance and marketing ROI.
• Experience managing marketing budgets and driving cost optimization across campaigns.
• Excellent communication, project management, and stakeholder management skills.
• Experience within the Salesforce ecosystem or Salesforce-related services is highly desirable.

Location

Simplus Utah Office ---------------United States of America

Simplus is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.

Simplus will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at or call between 9:00 AM EST to 5:00 PM EST Monday to Friday.