Marketing Manager

Orbital Engineering; Pittsburgh (Allegheny County); On-site; USD 90,000 - 130,000; Full time

Job summary

Orbital Engineering, Inc. is seeking a Marketing Manager to lead the company’s marketing and communications efforts and manage a team of marketing professionals.

The role aligns marketing strategies with Orbital's growth plans and collaborates with executive leadership to strengthen brand and market visibility. The ideal candidate will oversee day-to-day activities, partner with business development and operations, and maintain a hands-on approach to execution while driving a thoughtful content

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
• 5+ years of progressive marketing and communications experience in B2B or similar environments.
• Experience managing or leading marketing professionals.
• Experience developing and executing comprehensive marketing strategies.
• Strong understanding of SEO, digital marketing, website management, social media, analytics, and content strategy.
• Experience with executive social media profiles and thought leadership content.
• Experience managing conferences, trade shows, and events.
• Strong writing, editing, and presentation skills.
• Ability to work with executives and senior leaders.

Responsibilities

• Lead and manage the marketing team with priorities and performance.
• Develop and execute the annual marketing and communications plan.
• Strengthen brand, messaging, and market positioning across platforms.
• Manage company website content, UX, and analytics.
• Develop and execute an SEO strategy to improve visibility and opportunities.
• Lead social media strategy, especially LinkedIn for B2B audiences.
• Create thought leadership content with executives and subject matter experts.
• Plan and manage conferences, trade shows, sponsorships, and events.

Skills

Marketing leadership

Content strategy

SEO

Digital marketing

Social media management

Project management

Written communication

Brand strategy

Client communication

Education

Bachelor's degree in Marketing, Communications, Business, Journalism, or related field

Tools

CMS platforms

SEO platforms

Analytics tools

Marketing automation

CRM systems

Job description

Orbital is seeking a strategic, creative, and hands-on Marketing Manager to lead the company’s marketing and communications efforts and manage a team of marketing professionals. This position will play an important role in strengthening Orbital's brand, increasing market visibility, supporting business development, and promoting the company’s people, capabilities, and projects.

The Marketing Manager will oversee day-to-day marketing activities while working closely with executive leadership, business development, and operational leaders to develop and execute marketing strategies aligned with Orbital's growth objectives. This position will have direct responsibility for members of the marketing team and will coordinate internal resources and external partners to deliver high-quality marketing initiatives.

The ideal candidate is a strong communicator and project manager who can develop a strategy, lead a team, manage multiple initiatives, and remain hands-on in execution.

This role reports to the President and the Chief Legal Officer of the organization.

Essential Functions

• Lead and manage Orbital's marketing team, including setting priorities, assigning responsibilities, developing team members, and ensuring timely and high-quality execution.
• Develop and execute Orbital's annual marketing and communications plan in alignment with company growth objectives.
• Manage and strengthen Orbital's brand, messaging, and market positioning across all platforms and communications.
• Manage the company website, including content, functionality, user experience, analytics, and ongoing optimization.
• Develop and execute a comprehensive SEO strategy to improve organic search visibility, website traffic, and qualified business opportunities.
• Lead Orbital's social media strategy, with a primary focus on LinkedIn and other relevant B2B platforms.
• Manage and develop the LinkedIn profiles and thought‑leadership strategies of multiple Orbital executives and senior leaders.
• Work directly with executives and subject matter experts to develop industry insights, articles, posts, presentations, and other thought‑leadership content.
• Develop and manage integrated marketing campaigns supporting strategic markets, service lines, clients, and business‑development initiatives.
• Partner with Business Development and operational leaders to develop marketing materials, case studies, project profiles, presentations, proposals, and client‑facing content.
• Develop and maintain a company‑wide content strategy and editorial calendar.
• Lead Orbital's conference, trade show, sponsorship, and industry event strategy, including planning, logistics, booth design, promotional materials, executive participation, and post‑event follow‑up.
• Identify opportunities for Orbital executives and subject matter experts to participate in industry conferences, panels, podcasts, interviews, and speaking engagements.
• Develop and manage Orbital's public relations and media strategy, including press releases, industry publications, media opportunities, and company announcements.
• Lead the company's awards and recognition strategy, including identifying opportunities and managing submissions.
• Manage company promotional items, branded merchandise, signage, trade show materials, and other brand assets.
• Develop corporate communications supporting major company announcements, organizational initiatives, acquisitions, strategic priorities, and company milestones.
• Partner with Human Resources and executive leadership on internal communications, employee engagement, recruiting campaigns, and company‑wide initiatives.
• Support executive leadership with presentations, biographies, talking points, speeches, and other communications.
• Establish and maintain marketing processes, standards, and best practices across the organization.
• Monitor marketing performance and provide regular reporting on website, SEO, social media, campaigns, events, and other key metrics.
• Identify and implement opportunities to leverage AI, automation, and emerging technologies to improve marketing effectiveness and efficiency.
• Manage marketing vendors, agencies, budgets, and other external resources.
• Stay current on marketing, communications, SEO, social media, AI, and digital trends and identify opportunities to improve Orbital's marketing capabilities.
• Provide day‑to‑day leadership, direction, and support to the marketing team.
• Establish clear goals, priorities, responsibilities, and performance expectations for direct reports.
• Develop team members through coaching, feedback, training, and professional development.
• Ensure marketing resources are appropriately allocated across competing company priorities.
• Establish workflows and processes that improve efficiency, accountability, and quality.
• Foster a culture of creativity, collaboration, accountability, and continuous improvement.
• Coordinate workload and priorities across internal marketing resources and external vendors.
• Evaluate staffing and resource needs as the company’s marketing requirements evolve.

Other Duties

Please note that this job posting does not list all duties and responsibilities that are required of this job. Duties and responsibilities may change at any time with or without notice.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
• 5+ years of progressive marketing and communications experience, preferably within engineering, consulting, construction, energy, utilities, industrial, or other B2B professional services environments.
• Previous experience managing or leading marketing professionals required.
• Demonstrated experience developing and executing comprehensive marketing strategies.
• Strong understanding of SEO, digital marketing, website management, social media, analytics, and content strategy.
• Experience managing executive social media profiles and developing thought‑leadership content.
• Experience managing conferences, trade shows, sponsorships, and corporate events.
• Strong writing, editing, communication, and presentation skills.
• Experience working directly with executive leadership and senior business leaders.
• Ability to understand complex technical services and translate them into clear and compelling market‑facing content.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Experience with website content management systems, SEO platforms, social media platforms, analytics tools, and other marketing technologies.
• Experience using AI and emerging technologies to improve marketing processes and content development is preferred.

Key Attributes

• Strategic: Understands how marketing supports business growth and market positioning.
• Leader: Capable of building, developing, and motivating a high-performing marketing team.
• Hands‑On: Willing and able to personally execute work when necessary.
• Creative: Brings new ideas and differentiated approaches to strengthen Orbital's brand.
• Highly Organized: Effectively manages multiple initiatives, deadlines, events, and stakeholders.
• Excellent Communicator: Strong writer who can communicate effectively with executives, employees, clients, and industry audiences.
• Proactive: Identifies opportunities and takes initiative rather than waiting