Growth Marketing Manager

Orbital Witness; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Orbital Witness, a AI-powered real estate tech company, is seeking a growth marketing leader to own the owned-channel conversion engine and nurture programs in a B2B SaaS context. You will optimize landing pages and forms, manage email and lifecycle campaigns, and drive organic growth and SEO.

You’ll collaborate closely with demand gen and content teams, run a continuous test-and-learn program, and report on key metrics like MQL-to-meeting conversion and overall pipeline impact.

Qualifications

• Demonstrated experience owning email, website and organic in a B2B context and converting demand into pipeline.
• Hands-on operator with marketing automation, CMS, and analytics; able to build and improve campaigns.

Responsibilities

• Own the owned-channel conversion engine — turning existing demand and our database into qualified leads, meetings and pipeline.
• Build and run lifecycle and nurture programs that move contacts from interest to opportunity.
• Own the website as a conversion asset post-launch to improve conversion rates and tracking.
• Grow organic and SEO performance and optimise for AI/answer‑engine discovery.
• Collaborate with Demand Gen Manager and content team to maximise pipeline impact.
• Run a test‑and‑learn program across channels with data-driven proof of what works.
• Partner with Sales to improve MQL-to-meeting conversion and provide dashboards on pipeline quality.
• Define and report on metrics that matter: conversion rates, pipeline, and attribution.

Skills

Email marketing

Website optimization

SEO

Analytics

Marketing automation

A/B testing

Lifecycle campaigns

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

CMS

Google Analytics

Job description

We’re on a mission to make real estate transactions smarter, faster, and friction-free.

Real estate is the world’s largest asset class, yet the legal processes and tools behind it remain slow, manual, and underinvested. Lawyers must review dense documents line by line and piece together information across silos, all while clients demand faster, more transparent due diligence.

That's where we come in. Orbital Copilot is the AI assistant built exclusively for commercial real estate law. Developed with former practicing real estate lawyers, it accelerates complex due diligence by up to 70% while delivering legal-grade precision.

We’ve just raised a $60m Series B to accelerate our UK/US expansion.

We're trusted by leading firms like Goodwin and BCLP to remove the busywork so legal teams can focus on what they do best: applying sharp legal judgment, delivering standout client service, and getting deals over the line faster.

Working at Orbital means joining a team that's reimagining how real estate transactions get done - moving fast, working collaboratively, and giving people the ownership to make a real impact from day one.

What you’ll do

• Own the owned-channel conversion engine — turning existing demand and our database into qualified leads, meetings and pipeline.

• Build and run lifecycle and nurture programs (email, automated journeys, segmentation) that move contacts from interest to opportunity.

• Own the website as a conversion asset post-launch to improve conversion rates: landing pages, forms, conversion tracking and continuous A/B testing.

• Grow organic and SEO performance, and increasingly optimise for AIO as discovery shifts.

• Work closely with the Demand Generation Manager and the content team to maximize the pipeline impact of campaigns, content, traffic, and audience growth.

• Run a constant test‑and‑learn program across your channels, with the autonomy to experiment and the data to prove what works.

• Partner with Sales to improve MQL‑to‑meeting and account conversion rates, including handoff quality, follow‑up visibility, conversion dashboards, and feedback loops on lead and account quality.

• Define and report on the metrics that matter: conversion rates, pipeline from owned channels, and contribution to net‑new and influenced pipeline, partnering with RevOps on attribution.

What you’ll bring

• Demonstrable experience owning email, website and organic in a B2B context (ideally SaaS or AI), with a track record of converting existing demand into pipeline.

• A hands‑on operator who is fluent in your marketing automation platform (HubSpot or similar), CMS and analytics. You’re comfortable building, launching, and improving campaigns yourself.

• Strong data and analytical instincts. You test, measure and iterate, and you can clearly show the pipeline impact of your work through dashboards, reporting, and conversion analysis.

• Experience improving database performance, segmentation, nurture, MQL conversion, and sales follow‑up, with a practical understanding of how marketing activity turns into account engagement and pipeline.

• A high bar for quality, especially in written and landing‑page copy and in the customer‑facing experiences you ship.

• Comfort with ambiguity and pace. You take ownership, set your own priorities, and operate well in a lean, scaling team.

• A growth mindset and genuine curiosity about our customers and the market we serve.

Nice to have

• Experience marketing to legal, professional services or real estate audiences.

• Familiarity with emerging AI/answer‑engine optimization.

• Experience standing up lifecycle programs from an early stage rather than inheriting a mature stack.

Security is everyone’s responsibility at Orbital. We ask all team members to follow our security policies, complete regular awareness training, and handle sensitive data with care in line with ISO 27001 standards. Spot something unusual? Reporting risks or incidents quickly helps us maintain the strong culture of security and compliance we all depend on.

At Orbital, we’re committed to building a diverse and inclusive team. We especially welcome applications from people who are traditionally underrepresented in tech. Even if you don’t meet every single requirement, or if the right role isn’t listed yet, we’d still love to hear from you.

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on several factors, which may include job‑related knowledge, skills, experience, and business requirements.