Marketing Manager

Parkview Health; Oregon; Hybrid; USD 110,000 - 160,000; Full time

Job summary

Parkview Health is seeking a Marketing Manager to partner with the Marketing Director and service line leaders to guide strategic planning, budgeting and metrics. The role aims to raise awareness and preference for Parkview services among target markets and physicians.

You will lead Marketing Specialists and oversee execution of marketing, community relations and communications for Parkview Health institutes, service lines, programs, facilities and physicians.

Qualifications

• Education requirements: Bachelor's degree in Marketing, communications, Journalism, Public Relations or related field.
• Ten years of experience in marketing or communications; healthcare experience preferred; experience in managing direct reports.
• Excellent written and verbal communication skills.

Responsibilities

• Collaborate with the Marketing Director and service line leaders on strategic planning and budgeting.
• Develop budgets and determine key success metrics to increase awareness, consideration and preference of Parkview services.
• Lead the team of Marketing Specialists to execute strategic plans and manage communications for select Parkview Health institutes, service lines, programs, facilities and physicians.

Education

Bachelor's degree in Marketing, communications, Journalism, Public Relations or related field

Job description

Job Summary

Works with the Marketing Director and service line leader teams to manage the strategic planning process, develop related budgets and determine key metrics of success. Strives to increase awareness, consideration and preference of services and PPG physicians among key consumer and physician target markets. Leads the team of Marketing Specialists to execute strategic plans.In addition, the Manager will have direct responsibility for execution of marketing, community relations and communication efforts for select Parkview Health institutes, service lines, programs, facilities and physicians.

Qualifications

• Education: Bachelor's degree in Marketing, communications, Journalism, Public Relations or related field.
• License & Cert: Experience: Must have ten years experience in marketing or communications with healthcare experience preferred. Must have experience in managing direct reports.
• Other Qualifications: Demonstrates excellent written and verbal communication skills.

Parkview Health is a not-for-profit, community-owned health system serving Indiana and northwest Ohio. The system includes 16 hospitals, a large, integrated medical group, and more than 17,500 co-workers. Our team has earned national recognition for excellence in safety, quality, patient experience, and workplace culture. Core service lines include heart and vascular care, orthopedics, neurosciences, trauma, cancer, behavioral health, and women's and children's services. Through our employed physician network, outpatient centers, hospice, laboratory services, and research and education programs, we deliver coordinated, community-based care across the region.