Manager – System Marketing

Columbus Regional Health; Columbus (IN); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Columbus Regional Health is seeking a Marketing Manager to lead planning, coordination, and execution of enterprise marketing initiatives that support the organization’s strategic priorities. This leadership role reports to the Director of System Business Development and Marketing and drives growth through integrated campaigns and brand stewardship.

Hybrid work requires onsite/local presence in Columbus, IN at least 50% of the time.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, Healthcare Administration, Public Relations or related field required.
• Master's degree preferred.

Responsibilities

• Lead planning, coordination, and execution of enterprise marketing initiatives.
• Coordinate with internal stakeholders, physician leaders, service lines, communications and digital strategy.
• Deliver measurable growth through integrated marketing campaigns, brand stewardship, consumer engagement and project management.

Skills

Project management

Digital marketing

Brand management

Agency management

Education

Bachelor's degree (Marketing/Comm/Business/Healthcare Admin/PR)

Master's degree (preferred)

Tools

None

Job description

Location: southeastern Indiana Medical Holdings Inc

Dept: Marketing_SYSV

Category: MANAGEMENT

FULL TIME, Days, 40.00 hours

Work Setting: Hybrid

Hours per week: 40-Shift hours: 8am-5pm

What you need to know about this position:

The Marketing Manager is responsible for leading the planning, coordination, and execution of enterprise marketing initiatives that support Columbus Regional Health's strategic priorities.

Reporting to the Director - System Business Development and Marketing, they serve as the operational leader of the marketing function, ensuring projects move efficiently from concept through execution while coordinating closely with internal stakeholders, physician leaders, service lines, communications, digital strategy, and the Agency of Record.

This position balances strategic planning with day-to-day operations and is accountable for delivering measurable growth through integrated marketing campaigns, brand stewardship, physician support, consumer engagement, and project management.

Individual compensation is determined for this position through years of directly relevant experience. The hourly compensation is only a portion of the total rewards package and a comprehensive benefits program is available for qualifying positions.

This is a salaried position. While there are general working hours identified, the exact hours may vary to support the needs of our organization and team.

In a status of at least 16 hours per week, employees are benefit eligible.

This leadership role is eligible for hybrid work requiring onsite/local to Columbus, IN presence at least 50% of the time.

What the successful candidate will bring to this position:

• Bachelor's degree in Marketing, Communication, Business, Healthcare Administration, Public Relations or related field required. Master's degree preferred.
• At least 5-8 years of progressive marketing experience with project management, digital marketing, brand management, and agency management required.
• Healthcare marketing experience preferred.
• Drivers license is required.