Marketing Manager

Start.io; New York (NY); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A leading mobile-driven advertising platform is seeking a Marketing Manager – Demand Generation to drive growth and engagement. The ideal candidate will blend strategic thinking with executional excellence, optimizing lead generation and customer engagement through data-driven marketing techniques.

Benefits

Impactful Role

Innovative Environment

Collaborative Culture

Qualifications

• 3+ years of experience in marketing.
• Proven track record in B2B tech or mobile advertising.
• Strong project management skills.

Responsibilities

• Develop and execute multi-channel demand generation campaigns.
• Support tailored ABM initiatives focusing on Ideal Customer Profiles.
• Manage logistics for industry events and webinars.

Skills

Analytical Skills

Communication

Project Management

Tools

MS Excel

PowerPoint

Data Visualization Tools

Job description

This range is provided by Start.io . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $90,000.00/yr

Direct message the job poster from Start.io

VP of Human Resources at Start.io (formerly StartApp)

Marketing Manager

Location: Manhattan, NY (SoHo) | Hybrid

About Start.io:

Start.io is a leading mobile-driven advertising platform powered by real-time audiences. We deliver hundreds of millions of ads daily across 500,000+ active apps. Our AI-powered platform optimizes digital advertising campaigns for maximum efficiency, precision, and impact. Based in Manhattan’s SoHo neighborhood, we are looking for a Marketing Manager – Demand Generation to drive growth and engagement.

About the Role:

We are seeking a highly analytical, results-driven Marketing Manager with a passion for demand generation. This role requires a blend of strategic thinking, executional excellence, and a data-driven approach to optimize lead generation and customer engagement. You will collaborate closely with cross-functional teams, particularly sales, to craft compelling marketing strategies that drive revenue and brand awareness.

Key Responsibilities:

• Lead Demand Generation Strategy: Develop and execute multi-channel demand generation campaigns, leveraging digital advertising (LinkedIn Ads experience preferred), outbound AI automation, and data-driven marketing techniques.
• Account-Based Marketing (ABM): Support tailored ABM initiatives, focusing on Ideal Customer Profiles (ICP) to drive engagement and conversion.
• Marketing Operations & Event Planning: Manage logistics for industry events, conferences, and webinars across the US.
• Sales Enablement: Work closely with sales to develop high-impact marketing collateral, including sales decks, case studies, and content that support the buyer journey.
• Content Creation & Thought Leadership: Initiate and produce compelling content such as blog posts, whitepapers, and product presentations to fuel lead generation efforts.
• Cross-Team Collaboration: Partner with global teams (US: NYC, LA, Austin; Israel) to ensure brand consistency and alignment across markets.
• Data & Performance Analysis: Monitor campaign performance, track key KPIs, and provide insights to optimize marketing efforts.

What We’re Looking For:

• 3+ years of experience in marketing.
• Proven track record in B2B tech, mobile advertising, or SaaS industries.
• Strong analytical skills: Ability to work with data, track metrics, and optimize campaigns for performance.
• Excellent written and verbal communication skills.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Highly self-motivated, organized, and able to thrive in a fast-paced, evolving environment.
• Advanced proficiency in MS Excel, PowerPoint, and data visualization tools is a plus.
• Experience with digital advertising platforms (e.g., LinkedIn Ads, Google Ads, programmatic advertising) is a plus.

Why Join Us?

• Impactful Role: Play a critical part in shaping demand generation strategies for a rapidly growing company.
• Innovative Environment: Work with cutting-edge AI-driven advertising solutions.
• Collaborative Culture: Join a global team of passionate, high-performing professionals.

If you’re a data-driven marketer who thrives on optimizing demand generation strategies and loves working at the intersection of marketing and technology, we’d love to hear from you!

Apply now and be part of Start.io’s growth journey!

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Advertising Services

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