Marketing Manager

The Equus Group; Naperville (IL); On-site; USD 125,000 - 225,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead demand generation efforts. In this hybrid role, you will collaborate with cross-functional teams to develop and optimize marketing campaigns that drive engagement and qualified leads. Your experience in B2B marketing will be crucial as you manage multi-channel campaigns and measure their performance. This is a fantastic opportunity to make a significant impact in the healthcare sector while working in a fast-paced and collaborative environment. If you're a strategic thinker with a passion for marketing, this role is perfect for you.

Qualifications

• 7-12 years of B2B marketing experience with a focus on demand generation.
• Proven track record in multi-channel campaign execution.

Responsibilities

• Drive demand generation strategy across various marketing channels.
• Build integrated campaigns to nurture leads through the buyer journey.

Skills

B2B Marketing

Demand Generation

Campaign Management

Communication Skills

Project Management

Analytical Skills

Tools

HubSpot

Salesforce

Marketo

Job description

This range is provided by The Equus Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$125,000.00/yr - $225,000.00/yr

As the Marketing Manager, you’ll be at the helm of all things demand generation. This is a hybrid role (2-3 days/week onsite in Naperville) where you’ll collaborate cross-functionally with the product and leadership teams to develop, execute, and optimize marketing campaigns that drive awareness, engagement, and qualified leads. Healthcare industry experience is a plus, but not a requirement – what matters most is your ability to think strategically, act tactically, and own the full-funnel marketing process.

This role is on site in Naperville 3 days a week.

Responsibilities:

• Own and drive demand generation strategy across digital, content, email, paid, events, and partner channels
• Build and execute integrated campaigns to attract and nurture leads through the buyer journey
• Develop and manage a scalable lead scoring and nurturing process in partnership with sales
• Work closely with sales to align on ICP, messaging, and MQL/SQL definitions and handoff processes
• Measure and report on campaign performance, ROI, and key marketing KPIs using tools like HubSpot, Salesforce, or similar platforms
• Manage paid media strategy (LinkedIn, Google Ads, etc.) to target decision-makers and influencers in the B2B healthcare space
• Partner with content and design resources (in-house or outsourced) to create compelling assets – whitepapers, landing pages, case studies, etc.
• Stay current on industry trends, competitive landscape, and best practices in B2B demand generation
• Support trade shows, webinars, and virtual events to generate leads and build brand awareness
• Own the marketing calendar and ensure timely execution across all initiatives

Requirements:

• 7-12 years of experience in B2B marketing, ideally with a focus on demand generation
• Proven track record of building and executing multi-channel campaigns that deliver results
• Strong understanding of marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Excellent communication, project management, and analytical skills
• Self-starter who thrives in a fast-paced, collaborative, and evolving environment
• Healthcare industry experience is a plus, but not required

The Equus Group is an Equal Opportunity Employer and takes pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Design, and Strategy/Planning

Industries

Hospitals and Health Care, Public Health, and Health and Human Services