Healthcare Marketing Lead Analyst

HireTalent - Staffing & Recruiting Firm; United States; On-site; USD 35,232 - 50,179; Full time

Job summary

A staffing and recruiting firm is seeking a Marketing Lead Analyst to enhance their B2B lifecycle marketing strategy. This role involves designing digital campaigns that elevate awareness and selection of health benefit solutions. Responsibilities include managing campaign production schedules, collaborating with vendors, and conducting result analysis. Required skills include at least 3 years in B2B marketing and strong project management abilities. Contract employment with a pay rate of $31/hr.

Qualifications

• Minimum 3 years of experience in insurance, finance, or B2B marketing/demand generation.
• Strong project and time management skills, capable of managing multiple campaigns.

Responsibilities

• Design B2B content and digital campaigns that generate engagement and sales inquiries.
• Build and manage efficient campaign production schedules.
• Write creative briefs and gather data for campaigns.
• Work with media vendors from project inception to delivery.
• Track and analyze campaign results, producing actionable reports.

Skills

Project Management

B2B Marketing

Demand Generation

Data Analysis

Tools

Adobe Experience Manager (AEM)

Job description

HireTalent - Staffing & Recruiting Firm provided pay range

This range is provided by HireTalent - Staffing & Recruiting Firm. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$31.00/hr - $31.00/hr

Work Hours: Monday–Friday, 9:00 AM – 5:00 PM EST

Payrate: 31.00/hr on W2

About the Role:

We are seeking a Marketing Lead Analyst to support our B2B lifecycle marketing strategy for channel partners. In this role, you will deliver digital campaigns that drive awareness, consideration, and selection of health benefit solutions. You will be responsible for campaign creative development, channel planning, media deployment, vendor/partner management, and results reporting while adhering to budget and deadlines.

This role supports larger, complex marketing campaigns and projects, while also leading smaller initiatives. You must be comfortable operating in a matrixed environment and managing change effectively.

Key Responsibilities:

• Design B2B content and digital campaigns that generate engagement and sales inquiries.
• Build and manage efficient campaign production schedules to ensure on-time, on-budget delivery.
• Write creative briefs, gather data, and coordinate with internal and external partners.
• Work with media vendors from project inception to delivery, including trafficking.
• Support positioning, messaging, and media mix planning.
• Assemble campaign components in Adobe Experience Manager (AEM).
• Finalize contact lists and distribute to channel partners before campaign launch.
• Collaborate with Legal and Compliance for approvals and state filings.
• Track and analyze campaign results, producing actionable reports.
• Conduct quality audits to ensure accuracy of all marketing materials.
• Provide feedback to improve processes, technology, and campaign outcomes.

Required Skills & Experience:

• Minimum 3 years of experience in insurance, finance, or B2B marketing/demand generation.
• Strong project and time management skills, capable of managing multiple campaigns.

Seniority level:

Associate

Employment type:

Contract

Job function:

Marketing

Industries:

Hospitals and Health Care