Marketing Manager

Robert Morris University; Moon Township (Allegheny County); On-site; USD 70,000 - 100,000; Full time

Job summary

Robert Morris University is seeking a Marketing Manager to lead marketing for the UPMC Events Center, a campus arena hosting concerts, sports, and shows. You will develop campaigns, drive ticket sales, and manage communications with media partners.

The role requires 3-5+ years in marketing or advertising, with arena or venue experience preferred. Flexibility for nights, weekends, and holidays is expected.

Qualifications

• Bachelor's degree (or equivalent experience) with 3-5+ years in marketing or advertising.
• Arena or venue marketing experience preferred.

Responsibilities

• Develop and execute marketing plans and budgets for concerts, sporting events, and shows.
• Design campaigns tailored to promote artists and tours at the venue.
• Manage the venue's brand voice and engagement across social media platforms.
• Oversee media buying and cash/trade proposals across digital, radio, print, TV, and outdoor platforms.
• Prepare press releases and maintain relationships with local media partners.
• Run email marketing and digital promotions to drive ticket sales.
• Collaborate with RMU Athletics and the Box Office to cross-promote events.

Skills

Marketing strategy

Social media management

Media buying

Email marketing

Brand management

Education

Bachelor's degree or equivalent experience

Job description

Robert Morris University is hiring a Marketing Manager. The role leads marketing for the UPMC Events Center, a 161,000-square-foot, 4,000+ seat arena on campus, developing campaigns that promote concerts, sporting events, and shows to the campus and broader community. Reporting to the Events Center General Manager, the manager also drives the venue's social media presence and media buying across digital, radio, print, TV, and outdoor platforms.

Highlights

• Develop and execute marketing plans and budgets for concerts, sporting events, and shows.
• Design campaigns tailored to promote artists and tours at the venue.
• Manage the venue's brand voice and engagement across social media platforms.
• Oversee media buying and cash/trade proposals across digital, radio, print, TV, and outdoor platforms.
• Prepare press releases and maintain relationships with local media partners.
• Run email marketing and digital promotions to drive ticket sales.
• Collaborate with RMU Athletics and the Box Office to cross-promote events.
• Bachelor's degree (or equivalent experience) with 3-5+ years in marketing or advertising; arena or venue marketing experience preferred.
• Flexible schedule required, including nights, weekends, and holidays tied to the event calendar.