Director of Marketing

VenuWorks; Florida; On-site; USD 70,000 - 110,000; Full time

Job summary

VenuWorks is seeking a Marketing Director to direct all marketing efforts for the facility, including campaigns, PR, media relations, and digital presence. Evening and weekend work hour demands are tied to event schedules, with a focus on driving attendance and economic impact.

The role requires a four-year marketing degree and 3–5 years of relevant experience, plus strong Excel and word processing skills. Manage budgets and coordinate with vendors to achieve department goals.

Qualifications

• Four-year degree in marketing/communications or related field.
• Three to five years’ experience in marketing, public relations, and advertising.
• Knowledge of event center practices and media relations.
• Proficient in Excel and Word processing.

Responsibilities

• Oversee marketing, PR and advertising for events.
• Supervise marketing collateral and vendors.
• Develop and manage the locations’ website, social media strategy and digital footprint.
• Forecast attendance and economic impact to support budgeting.
• Attend weekly senior staff meetings and work varied hours including evenings and weekends.

Skills

Marketing strategy

Public relations

Media buying

Social media

Website maintenance

Event marketing

Budget management

Campaign planning

Education

Bachelor's degree in marketing/communications

Tools

Excel

Word processing

Job description

Summary

Directs and manages all aspects of marketing for the facility. This includes promotional and print materials, media buying, public relations, website maintenance, and social media strategy, event marketing plans, and other general marketing functions. Requires evening and weekend work as event schedule demands.

ESSENTIAL DUTIES

• Oversee all marketing, public relations and advertising for events.
• Supervises all marketing collateral material and vendors.
• Established positive relationships with all media.
• Develop and manage the locations’ website, social media strategy and digital footprint.
• Oversees artwork and design for signage.
• Maintains marketing departmental budget as established by the Executive Director.
• Meets annual marketing departmental goals and objectives.

Other Responsibilities

• Gathers, records and compares event attendance monthly, quarterly and year-to-date.
• Summarizes monthly attendance, events and economic impact for Client.
• Forecasts event attendance and economic impact to develop the annual budget.
• Attends and contributes at weekly senior staff meetings.
• Attendance during regularly scheduled hours, position may include nights and weekends.
• Attend training seminars and conferences.
• Rotate Manager on Duty (MOD) responsibilities.

Supervisory Responsibilities

Directly supervises both full and part-time employees in the Marketing Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and developing employees; management of departmental work assignments; addressing employee relation concerns.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION And/or EXPERIENCE

The preferred candidate will possess the following:

• Four-year degree in marketing/communications or related field.
• A minimum of three to five years’ previous experience. Knowledge of public and media relations, promotional and sales development and advertising.
• Demonstrated knowledge of event center practices including ability to follow instructions.
• Knowledge of Excel and Word processing programs.

CERTIFICATES, LICENSES, REGISTRATIONS

• The applicant must possess a current, valid driver’s license.

Language Skills

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to speak and understand English.

Mathematical Skills

• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
• Ability to add, subtract, multiple and divide in all units of measure, using whole numbers, common fractions and decimals.

REASONING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form; ability to remember previously learned material such as specifics, criteria, techniques, principles, and procedures ; ability to grasp and interpret the meaning of material; ability to use learned material in new and concrete situations; ability to break down material into its component parts so that its organizational structure can be understood; ability to recognize casual relationships, disseminate between behavior mechanisms, and identify elements that are relevant to the validation of a judgment; ability to put parts together to form a new whole or proposed set of operations; ability to relate ideas and formulate hypotheses; ability to judge the value of material for a given purpose on the basis of consistency, logical accuracy, and comparison to standards; ability to appraise judgments involved in the selection of a course of action; ability to identify choices and potential outcomes, determine importance of outcomes, combine information to prioritize options and make decision based on best and most important choice.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Ability to perform the following physical activities: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions.
• Ability to manipulate necessary office equipment, computer software and peripherals.
• Must be able to work flexible hours including evenings, weekends and holidays.
• Must be willing to do considerable travel, including overnight.
• Work is classified as light with the requirements of exerting up to 20 lbs of force occasionally, and/or up to 10 lbs of force frequently and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Performs duties in a well-ventilated, well-lighted and temperature-controlled office environment.
• Noise level is minimal in daily work environment, but can be very loud during specific events such as concerts, sporting events, monster trucks, etc.

CONCLUSION

The above statements are intended to describe the general nature and level of work being performed by the person assigned to this position. This is not an all inclusive list of responsibilities, duties, and skills required of personnel so classified.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.