Assistant Marketing Manager

ASM Global; Fort Worth (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

ASM Global in Fort Worth, TX, seeks an experienced event marketing professional to lead integrated marketing strategies for large-scale shows and venues. You will manage advertising campaigns, digital efforts, and PR activities, collaborating with sales and events teams to maximize outreach and attendance.

The role requires strong design skills, familiarity with analytics, and the ability to deliver under tight budgets and schedules. Aportfolio and live entertainment background are a plus.

Qualifications

• Bachelor's Degree in Marketing preferred but not necessary.
• 2-4 years experience in venue management or event marketing in Marketing or Public Relations preferred.
• Ability to multi-task projects effectively.
• Solid business judgment and ability to deliver under pressure.
• Self-starter, results driven, self-motivated, drive and tenacity.
• Excellent written and oral communication, public speaking ability.
• Live Entertainment industry knowledge preferred.
• Strong creative skillset and eye for visual composition.
• Demonstrable graphic design skills with a portfolio.
• Proficiency with desktop publishing tools: Photoshop, InDesign, Illustrator.
• Proficiency with SEO/SEM and Google Analytics.

Responsibilities

• Develop and implement integrated event marketing plans including advertising, promotions, and PR.
• Manage all aspects of advertising and media campaigns.
• Prepare show settlement information for event advertising.
• Produce and distribute promotional materials to support sales and marketing programs.
• Oversee digital strategies and campaigns, including social media, websites, newsletters, and LED displays.
• Create and manage digital/social advertising campaigns for shows and events.
• Design and distribute newsletters and maintain subscriber database.
• Coordinate promotions and sponsorships with promoters and venue staff.
• Provide post-event reports and status updates on marketing campaigns.
• Lead planning and execution of marketing plans and campaigns.
• Supervise seasonal interns and interns.

Skills

Communication skills

Public speaking

Time management

Multi-tasking

Creative thinking

Graphic design

Education

Bachelor's Degree in Marketing

Tools

Adobe Photoshop

InDesign

Illustrator

SEO/SEM

Google Analytics

Job description

Essential Duties and Responsibilities

• Develop and implement integrated event marketing plans including advertising, promotions, and public relations
• Manage all aspects of advertising and media campaigns.
• Prepare show settlement information for event advertising.
• Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs (Adobe Photoshop, illustrator and Canva preferred)
• Assist marketing manager with overseeing the development, management, and implementation of all digital strategies and campaigns, including all social media accounts, websites, electronic newsletters/eblasts, venue marquees, and LED displays
• Assist in creating and managing all digital/social advertising campaigns based on internal and external requirements to support shows and events at each venue
• Design, create and distribute electronic newsletters and eblasts, and maintain user/subscriber database
• Creates and supervises marketing plans for events, to include all available services: subscriptions, group sales, public relations, media placement, digital campaigns, direct mail, promotional development, non-profit opportunities, traditional and non-traditional
• Communicate with outside advertising on on-going campaigns. Write and prepare copy for print/radio/TV spots
• Implement PR campaigns for events as needed, including pitching and scheduling TV, radio and print interviews and appearances and creating and executing on and off-site PR events
• Prepare and distribute company and event press releases and media alerts
• Manage and track marketing and advertising agreements for the facility
• Coordinate promotions and special events with event promoters and facility personnel. Work in conjunction with Event Services in the planning and execution of events, and event sponsorships.
• Provide post-event reports, analysis, and regular status reports on marketing campaigns
• Coordinate upcoming events with promoters to collect required marketing assets in order to place events on sale.
• Oversee and order all event, wayfinding and sponsorship signage inside and outside the venue.
• Works within the guidelines set forth in ASM's Management policies
• Builds and maximizes relationships with local businesses and media partners to maximize resources and outreach efforts related to programming.
• Work closely with the Sales department in identifying, analyzing, and reporting current and historical trends and opportunities in all convention markets.
• Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
• Manage, track, and report on programmatic digital campaigns. Evaluates new technology and product ideas and contribute to new service offerings along with identification of areas for innovation. Assist in creating/updating digital assets, and venue advertising and marketing collateral.
• Analyze data from online marketing platforms such as web, email, and digital screens. Assist with marketing campaign, lead generating initiatives, and special projects.
• Lead brainstorming, planning, and implementation of marketing plans
• Lead and manage seasonal and part-time interns
• Other marketing duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Bachelor's Degree in Marketing preferred but not necessary
• Previous experience (2-4 years) within venue management or event management in Marketing or Public Relations preferred. Equivalent combination or education and experience will be considered.
• Ability to multi-task projects effectively
• Professional qualities should include solid business judgment/decision making ability, delivers on commitments, able to work and deliver a high quantity of quality results under extreme time and budget pressure, time management skills, oral/written communication skills, including public speaking ability.
• Personal qualities should include being a self-starter, results driven, self-motivated, aggressiveness, enthusiasm, ambition, drive, tenacity, empathy, compassion, sense of humor, articulate, high degree of integrity, intellect and innovative.
• Ability to listen to input from executives, colleagues, and direct reports and take comments, suggestions and critiques open mindedly.
• Live Entertainment industry knowledge/background preferred.
• A strong creative skillset and eye for visual composition
• Demonstrable graphic design skills with a supporting portfolio
• Proficiency with required desktop publishing tools, including Adobe Photoshop, InDesign, and/or Illustrator
• Proficiency with SEO/SEM, and Google Analytics optimization
• Prof