Marketing Manager

American Dream; East Rutherford (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

The Event Center at American Dream in New Jersey seeks a Marketing Manager to lead the launch of a brand-new venue. You will shape the marketing strategy for concerts, conferences, and special events, growing audiences and ticket sales across digital channels and on-site activations.

You will collaborate with booking, box office, operations, and creative teams, manage budgets, and build partnerships with sponsors and artists to maximize attendance and ROI.

Qualifications

• 4–6 years of marketing experience.
• Background in conventions, conferences, specialty events, or venue marketing.
• Strong digital marketing and audience development skills.
• A creative, data-driven mindset.
• Excellent communication, organization, and project management abilities.
• Experience launching a new venue or building a marketing plan from the ground up.
• Familiarity with performing arts audiences and the New Jersey/New York market.
• Experience working with sponsorships, partnerships, and community outreach.
• Graphic design, content creation, or basic analytics/reporting experience.

Responsibilities

• Create and execute bold marketing campaigns for concerts and events.
• Develop integrated marketing plans across digital, social, email, PR, and partnerships.
• Lead show launches, seasonal programming, and festivals with timelines and assets.
• Collaborate with booking, box office, operations, production, and creative teams.
• Partner with vendors and agents on campaigns and promotional assets.
• Build audience buzz via content, promotions, media outreach, and influencers.
• Manage the venue’s digital presence: social, website, email, and ads.
• Oversee budgets, media buys, and vendor relationships for ROI.
• Track marketing performance, ticket trends, and audience data.
• Coordinate press outreach and earned media with PR teams.
• Support on-site activations and grassroots experiential marketing.
• Develop post-event recaps and share insights with partners.
• Stay current on live entertainment trends and audience behaviors.

Skills

Digital marketing

Audience development

Data-driven

Communication

Organization

Project management

Venue launch

Marketing plan

Sponsorships

Partnerships

Community outreach

Graphic design

Content creation

Analytics

Market knowledge NJ/NY

Job description

The Event Center at American Dream is a venue designed to host a dynamic range of events. Purposefully built to deliver a unique slate of events focused on memorable experiences. As a cornerstone of American Dream’s diverse offerings, the Event Center brings world‑class brands and unforgettable experiences to the region, serving as a vibrant destination for fans, and community partners alike.

Key Objective(s):

Be part of something big from day one. We’re building a brand-new Event Center at American Dream, and we’re looking for a Marketing Manager ready to help launch a dynamic new destination for memorable events in New Jersey.

This is a rare opportunity to shape the brand, grow the audience, and drive excitement for a venue that will bring conferences, conventions and other unforgettable experiences to the heart of the market.

Primary Responsibilities:

• Create and execute bold, strategic marketing campaigns that drive awareness, engagement, and ticket sales for concerts, performances, and special events.
• Develop and implement integrated marketing plans across digital, social, email, paid media, PR, partnerships, and on‑site channels to maximize attendance and revenue.
• Lead marketing efforts for new show launches, seasonal programming, festivals, and one‑off events, managing timelines, assets, and promotional rollouts.
• Collaborate closely with booking, box office, operations, production, and creative teams to align marketing strategies with programming goals and operational realities.
• Partner with vendors, agents, and external stakeholders to execute artist and brand approved campaigns, promotional assets, and market‑specific strategies.
• Build buzz and audience excitement through compelling content, promotions, media outreach, influencer partnerships, and community engagement initiatives.
• Manage and grow the venue’s digital presence, including social media, website content, email marketing, and paid advertising platforms.
• Oversee campaign budgets, media buys, and vendor relationships to ensure efficient spend and strong ROI.
• Track and analyze marketing performance, ticket sales trends, and audience data to optimize campaigns and inform future strategy.
• Coordinate press outreach, announcements, and earned media opportunities in partnership with internal or external PR teams.
• Support on‑site activations, street teams, grassroots efforts, and experiential marketing tied to key events and shows.
• Develop post‑event recaps and performance reports, sharing insights and recommendations with internal stakeholders and partners.
• Stay current on live entertainment marketing trends, emerging platforms, and audience behaviors to continuously evolve marketing approach.

Desired Qualifications:

• 4–6 years of marketing experience.
• Background in conventions, conferences, specialty events, or venue marketing.
• Strong digital marketing and audience development skills.
• A creative, data-driven mindset.
• Excellent communication, organization, and project management abilities.
• Comfort working in a fast‑paced, event‑driven environment.
• Experience launching a new venue or building a marketing plan from the ground up.
• Familiarity with performing arts audiences and the New Jersey/New York market.
• Experience working with sponsorships, partnerships, and community outreach.
• Graphic design, content creation, or basic analytics/reporting experience.
• Help launch a major new venue at one of the most exciting destinations in the region.
• Build a brand from the ground up.
• Join a team passionate about live experiences, audience growth, and unforgettable events.

The Event Center at American Dream is an equal‑opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law.