Marketing Manager

Japs-Olson Company (JO); Minneapolis (MN); On-site; USD 100,000 - 120,000; Full time

Job summary

A leading company in the printing services sector is seeking a Marketing Manager to oversee integrated marketing initiatives to boost brand awareness and demand generation. This role combines creativity with strategic leadership, requiring a balanced marketer skilled in managing projects and inspiring a team to drive results.

Benefits

Company provided training and certification program

Affordable medical insurance plans

Vision and dental insurance

Health Savings Account (HSA) with company contributions

401(k) savings plan with company contributions

Paid holidays

Paid parental leave

Indoor, climate controlled environment

Qualifications

• 5+ years of experience in B2B marketing with leadership experience.
• Ability to manage creative projects from concept to delivery.
• Strong project management skills with marketing operations tools knowledge.

Responsibilities

• Lead multi-channel demand generation campaigns.
• Own and optimize the digital acquisition strategy.
• Guide the voice of the brand across all channels.

Skills

Project Management

Creativity

Communication

Data Analysis

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

HubSpot

Salesforce

Google Analytics

Job description

Join to apply for the Marketing Manager role at Japs-Olson Company (JO)

Join to apply for the Marketing Manager role at Japs-Olson Company (JO)

Japs-Olson Company (JO) provided pay range

This range is provided by Japs-Olson Company (JO). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $120,000.00/yr

About The Company

At Japs-Olson (JO), we believe a career should be more than a job—it should be an opportunity to create a lasting impression. As a trusted leader in direct mail and commercial printing for over a century, JO is proud to be an employer of choice in the Twin Cities, empowering our team to solve problems creatively within a culture of collaboration and growth.

Whether you're a recent graduate eager to launch your career, seeking meaningful work that aligns with your values, or a seasoned professional ready to share your expertise, JO is a place where your contributions can make a difference. We offer competitive benefits, career advancement opportunities, and a commitment to work-life balance, all within a supportive environment where everyone is empowered to grow and succeed.

Join JO, where progress is celebrated, people are uplifted, and your ideas can make a difference every day.

Position Summary

As Marketing Manager, you will lead day-to-day planning and execution of integrated marketing initiatives that support business growth, enhance brand awareness, and generate demand. This generalist role blends hands-on execution with team leadership across creative services, social, media, content development, brand strategy, marketing operations, sales enablement, and lead generation.

The ideal candidate is a balanced marketer who combines operational savvy, project management expertise and the ability to nurture and inspire a growing team. This role is perfect for someone who is able to roll up their sleeves - bringing creativity and curiosity in equal measure, with the drive to get results without waiting for perfection. You’re driven by metrics but inspired by people. If you’re passionate about building high-performing campaigns and turning marketing strategy into action, we want to hear from you.

Primary Job Responsibilities

• Lead Generation & Demand Marketing
• Develop and execute multi-channel demand generation campaigns that attract, engage, and convert.
• Own the digital acquisition strategy—across paid search, social, retargeting, email, and organic.
• Manage and optimize the lead funnel in collaboration with sales to drive high-quality MQLs.
• Build and maintain landing pages, email nurture workflows, and marketing funnels.
• Analyze campaign performance metrics and report on ROI, conversion rates, and top-of-funnel health.
• Marketing Operations
• Implement best practices for marketing workflows, project management, and campaign execution.
• Lead marketing automation strategy and manage tools (e.g., HubSpot, Salesforce).
• Create dashboards and reports to provide visibility into marketing effectiveness across channels including cost, performance, and ROI. Run A/B tests to optimize content, subject lines, ad creative, and user flow across customer journey
• Evaluate and onboard new marketing technologies as needed.
• Manage team project workflow, budgets, timelines, and performance metrics.
• Creative & Brand Strategy
• Set and guide the voice of the brand across digital and traditional channels, ensuring consistent messaging and tone.
• Oversee the development of visuals and print/digital collateral that align with brand standards and drive engagement.
• Maintain and evolve brand positioning to ensure consistency and relevance across all touchpoints, steward brand guidelines and visual identity.
• Sales Enablement & Cross Functional Collaboration
• Partner with Sales to develop tools, presentations, and materials that support customer acquisition and retention.
• Collaborate closely with Sales, Product & Customer Success to align go-to-market efforts for new products, services, and brand launches.
• Maintain vendor relationships, negotiate contracts, and manage external partners as needed.
• Content & Social Media
• Own all social media channels and day-to-day content calendar execution.
• Develop and manage content strategy that includes blogs, social media posts, white papers, case studies, infographics, and related content.
• Monitor platform changes, algorithm updates, and emerging content trends to keep content fresh and relevant.
• Leadership & Cross-Functional Collaboration
• Lead, mentor, and grow a marketing team balancing day-to-day execution with strategic development.
• Foster a culture of creativity, accountability, and continuous improvement.
• Represent marketing in strategic meetings and company planning sessions.
• Additional duties as assigned.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, with at least 2 years in a leadership or team management role.
• Demonstrated ability to manage creative projects from concept to delivery, including working with in-house and freelance designers.
• Experience developing and executing social media, content marketing and brand campaigns.
• Knowledge of sales enablement strategies and how marketing supports the customer journey with proven track record of driving leads and revenue.
• Proficiency with marketing technology platforms and systems such as Google Analytics, HubSpot CRM & Email Marketing, Salesforce, and CMS platforms.
• Strong project management skills—including experience with marketing operations tools and processes; Lean project management knowledge a plus.
• Great communicator, both written and verbal, with a proven ability to translate abstract concepts into clear, actionable steps.
  
  

Benefits:

• Company provided training and certification program
• Affordable medical insurance plans
• Vison and dental insurance
• Health Savings Account (HSA) with company contributions
• 401(k) savings plan with company contributions
• Paid holidays
• 7 paid holidays and 2 floating holidays
• Paid parental leave
• Life insurance
• Short and long-term disability
• Indoor, climate controlled environment
  
  

If you’re ready to bring your creativity, passion, and expertise to a team that values collaboration, innovation, and growth, we’d love to hear from you. Apply today and help us create a lasting impression together.

Japs-Olson Company is an equal opportunity employer.

All applicants will receive consideration for employment regardless of their race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, or status with regard to public assistance.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Printing Services

Referrals increase your chances of interviewing at Japs-Olson Company (JO) by 2x

Get notified about new Marketing Manager jobs in Minneapolis, MN.

Minneapolis, MN $106,800.00-$178,100.00 5 days ago

Director, Brand & Marketing Communications

Associate Brand Manager (Leadership Development Program) - Minneapolis, MN

Minneapolis, MN $91,900.00-$153,300.00 3 days ago

Manager, Social Media & Integrated Communications

Bloomington, MN $78,135.00-$93,761.00 2 weeks ago

Greater Minneapolis-St. Paul Area $35.00-$39.00 1 week ago

Minneapolis, MN $98,900.00-$135,960.00 1 day ago

Sr. Brand Manager, Pet - Minneapolis, MN

Minneapolis, MN $124,200.00-$207,100.00 1 day ago

Category Marketing Manager- Foam and Polyurea

Rogers, MN $74,100.00-$129,600.00 6 days ago

Greater Minneapolis-St. Paul Area 1 month ago

Minneapolis, MN $100,171.00-$181,034.00 5 days ago

Lakeville, MN $130,000.00-$160,000.00 6 days ago

Senior Associate Brand Manager-Omni Channel Marketing

Eden Prairie, MN $60,000.00-$75,000.00 4 weeks ago

Greater Minneapolis-St. Paul Area 6 days ago

Category Manager, Marketing Strategic Sourcing

Rogers, MN $123,500.00-$216,100.00 2 weeks ago

St Louis Park, MN $90,000.00-$115,000.00 1 day ago

Director of Growth Marketing, Direct-to-Consumer

Minneapolis, MN $194,000.00-$344,200.00 1 week ago

Senior Director of Brand Marketing - Anytime Fitness

Woodbury, MN $175,000.00-$185,000.00 4 days ago

Greater Minneapolis-St. Paul Area 2 weeks ago

Minneapolis, MN $90,000.00-$100,000.00 5 days ago

St Louis Park, MN $89,300.00-$165,800.00 1 day ago

Minneapolis, MN $112,481.00-$152,180.00 5 days ago

Forest Lake, MN $75,000.00-$90,000.00 1 week ago

Minneapolis, MN $50,000.00-$75,000.00 3 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.