Marketing Manager

Jobfu; Mankato (MN); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Dental insurance

Health insurance

Life insurance

Paid time off

Vision insurance

Job summary

VOLKTRANSFER, INC. in Mankato, MN is seeking a Marketing Manager to own and drive our marketing initiatives, from strategy to execution. You will lead a team, shape campaigns, and collaborate with sales, product, and customer service to fuel growth.

The role requires a solid background in digital and traditional marketing, strong analysis of ROI, and hands-on skills with SEO, content creation, CRM, and analytic tools. This is a full‑time, in‑person position offering a competitive package.

Qualifications

• Associate or bachelor’s degree in marketing, new media, communications or equivalent preferred.
• Proven working experience in social media marketing, marketing specialist or similar role.
• Thorough understanding of marketing elements, including traditional and digital marketing such as SEO/social media, etc., and marketing research methods.
• Must have a valid driver’s license.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrated social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design, web development, CRO and SEO.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords, etc.).

Responsibilities

• Lead and supervise the marketing team including overseeing content creation of advertising materials, website content, and promotional campaigns.
• Develop and implement marketing strategies to increase brand awareness, customer acquisition, and revenue.
• Monitor campaign performance and adjust strategies based on analytics and ROI.
• Coordinate with cross-functional teams such as sales, product development, and customer service.
• Manage marketing budgets and allocate resources effectively.
• Conduct market research to identify trends, competitors, and customer needs.
• Ensure brand consistency across all marketing channels and communications.
• Train, mentor, and evaluate marketing staff performance.
• Assist in the development of a marketing plan, including sponsorships, promotional product lines, website, collateral materials, real estate holdings and implements to ensure attainment of company goals.
• Assist in the planning and implementation of company-sponsored events, such as parties, and the promotion of National Truck Driver Appreciation Week, along with other industry or company recognition programs.
• Report marketing results and insights to executive team.

Job description

About The Role

We’re looking for a strategic and results‑driven Marketing Manager who is ready to take ownership of our marketing initiatives and drive meaningful growth. This position is responsible for planning, implementing, and overseeing marketing strategies that promote the organization’s products, services, and brand. This role supervises marketing staff, manages campaigns, analyzes market trends, and ensures marketing initiatives align with business goals and drive growth. If you’re passionate about turning ideas into impactful marketing strategies and thrive in a fast‑paced, collaborative environment, this is your opportunity to make a real difference.

Responsibilities you’ll own:

• Lead and supervise the marketing team including overseeing content creation of advertising materials, website content, and promotional campaigns.
• Develop and implement marketing strategies to increase brand awareness, customer acquisition, and revenue.
• Monitor campaign performance and adjust strategies based on analytics and ROI.
• Coordinate with cross‑functional teams such as sales, product development, and customer service.
• Manage marketing budgets and allocate resources effectively.
• Conduct market research to identify trends, competitors, and customer needs.
• Ensure brand consistency across all marketing channels and communications.
• Train, mentor, and evaluate marketing staff performance.
• Assist in the development of a marketing plan, including sponsorships, promotional product lines, website, collateral materials, real estate holdings and implements to ensure attainment of company goals.
• Assist in the planning and implementation of company‑sponsored events, such as parties, and the promotion of National Truck Driver Appreciation Week, along with other industry or company recognition programs.
• Report marketing results and insights to executive team.

Experience and requirements:

• Associate or bachelor’s degree in marketing, new media, communications or equivalent preferred.
• Proven working experience in social media marketing, marketing specialist or similar role.
• Thorough understanding of marketing elements, including traditional and digital marketing such as SEO/social media, etc., and marketing research methods.
• Must have a valid driver’s license.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrated social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design, web development, CRO and SEO.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords, etc.).

You will love this job if:

• You love that no two days ever feel the same.
• You enjoy being on the forefront of social media marketing.
• You love solving problems through fun engaging content.
• You’re driven by making people fall in love with a brand.
• You seize every opportunity you can to be creative, social and collaborative.

Job Type: Full‑time Pay: $65,000.00 - $85,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule: Monday to Friday

Work Location: In person

VOLKTRANSFER, INC. – Marketing Manager

Mankato, MN, USUSD 65,000–85,000